Topic: DC Comics
Type
How Lego Became the Most Valuable Toy Company in the World
A bucketload of license deals
“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York. Indeed, several little configurations of plastic…
Syfy Bringing 'Igniters' Campaign to the Museum of Natural History
Will 'Blood and Chrome' still be on the slate?
There's something fishy about Syfy's audience-branding campaign, "Igniters." It's probably the whale. The network will be going to the American Museum of Natural History for its 2012 upfront presentation next month.…
Superheroes Need Saving
Faced with declining print sales and the closure of specialty shops, comics powerhouse DC plans a digital reboot
For fans of Superman and Batman, September will be a momentous month—Time Warner’s DC Comics is clearing years of superhero continuity by resetting the numbering on all of its titles…
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