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Topic: David Karp

How 4 Brands Embraced Tumblr's New Mobile Design Appearance feature all about customization

Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and…

May 6, 2014, 2:04 PM EDT

Yahoo's Marissa Mayer Tackles the Tumblr Advertising Question GroupM's Rob Norman asks how Yahoo will get its $1 billion back

A hoarse-voiced Marissa Mayer of Yahoo—appearing today at the 4A's Transformation Conference in Beverly Hills, Calif.—became most animated when asked about her company's $1.1 billion acquisition of Tumblr. Interviewer Rob Norman…

March 17, 2014, 10:25 PM EDT

WhatsApp and 7 Other Startups That Hated Advertising, Like Facebook Founder shows familiar disdain

The advertising world is used to tech startups that resist its charms, and WhatsApp’s founders are just the latest in a long line of techies who seem to have nothing…

February 20, 2014, 4:56 PM EST

A Tumblr Ad Exchange Is Inevitable, Say Industry Players Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

June 5, 2013, 3:52 PM EDT

Mayer Talks Tumblr Plans, Unveils New Flickr Looks to improve blogging platforms search

Yahoo plans to lean on its search technology to help users discover more great content on Tumblr, the company’s new $1.1 billion acquisition. And Tumblr will help Yahoo reach a…

May 20, 2013, 10:01 PM EDT

Yahoo Officially Acquires Tumblr for $1.1 Billion Board approved deal on Sunday

Yahoo’s is spending over a billion to nab Tumblr. The deal received board approval on Sunday, according to Allthingsd.com and The Wall Street Journal. And now Yahoo CEO Marissa Mayer has confirmed…

May 19, 2013, 1:15 PM EDT

Tumblr Editor Posts 'Awesome' Goodbye After Storyboard Shutters Editorial project lasts less than 12 months

Tumblr CEO David Karp announced late last night that his Storyboard division—a collection of writers and editors hired in the last year to highlight its content—has already reached the end…

April 10, 2013, 11:40 AM EDT

Tumblr Draws a Distinction Between Its Ads and Those of Google and Facebook Karp: We do branding. The rest of the Web doesn't.

If you like direct response ads and blue links and tired display ads, don’t talk to Tumblr. But if you’re a creative who’s dying to get clients off their click addiction…

February 20, 2013, 4:26 PM EST

Fast Chat: David Karp The Tumblr founder on crashes, follows, growth, and dreams

Adweek: How many people do you follow on Tumblr? David Karp: I follow about 300 people. What do you look for in a blog? Creative people and the projects they’re working on, other…

June 6, 2011, 6:56 AM EDT

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