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Topic: David Duchovny

Why Networks Are Going for Broke This Summer

From binge-viewing to VOD, broadcasters offer big perks

For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers. Those days are…

David Duchovny Daydreams of Life as a Russian in Beer Ad Exalting the Motherland

Serious? Satire? Lengthy spot tries for both

Is Special Agent Mulder looking to defect? In a decidedly unexpected career move, David Duchovny appears in this two-and-a-half minute rah-rah-Russia commercial for Siberian Crown beer. The spot's schmaltzy patriotism and…

Sex addiction can mess up your advertising

The Showtime series Californication gets this week's prize for most inopportune tagline. Given David Duchovny's trip to rehab for sex addiction, the line "He's in way too deep" could refer…

Duchovny now taking whatever he's given

With the shockingly poor box-office performance of The X-Files: I Want to Believe killing off the last vestige of his '90s superstardom (Californication doesn't count—no one watches that!), David Duchovny…

Fox asking for it with 'X-Files' movie title

Is I Want to Believe a marketable title? Fox apparently thinks so, because the upcoming X-Files movie will be called The X-Files: I Want to Believe, using a line which,…

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