Topic: Dave Matthews

Bernie Sanders Is Targeting California Voters With Live Video Ads

Traction Labs uses his speech and Dave Matthews concert

On Monday, not long before Democratic presidential candidate Hillary Clinton unofficially clinched her party's nomination for the generation election, U.S. Sen. Bernie Sanders unofficially became the first presidential candidate to…

72andSunny Nabs Event Marketing Player

Exec brings car experience from Deutsch/LA

72andSunny has turned to a key player at a rival shop to build an event marketing practice at the agency. Audrey Eden, evp of experiential marketing at Deutsch/LA since late 2010,…

The Long Goodbye?

Despite the missteps, Microsoft insists it's still serious about advertising. The ad world has doubts

There was a time not so long ago when Microsoft threw the biggest digital media event of the year. In 2006, at the company’s once-annual but now-defunct Strategic Account Summit,…