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72andSunny Nabs Event Marketing Player Exec brings car experience from Deutsch/LA

72andSunny has turned to a key player at a rival shop to build an event marketing practice at the agency. Audrey Eden, evp of experiential marketing at Deutsch/LA since late 2010,…

January 30, 2013, 12:01 AM EST

The Long Goodbye? Despite the missteps, Microsoft insists it's still serious about advertising. The ad world has doubts

There was a time not so long ago when Microsoft threw the biggest digital media event of the year. In 2006, at the company’s once-annual but now-defunct Strategic Account Summit,…

October 1, 2012, 12:00 AM EDT

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