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Topic: Dave Howe

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Holy Shark! Syfy Builds a Franchise Without Traditional Ads Network relies on social, barter, word of mouth

Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth.  Dave Howe, president of Syfy, attributed the…

July 31, 2014, 5:31 PM EDT

NBCU Rearranges Cable Programming Vets Stern leaves exec post

Programming honcho Bill McGoldrick has left high-rated cable network USA for corporate sibling Syfy, where he will assume many of the duties performed by outgoing exec Mark Stern in a…

November 4, 2013, 3:13 PM EST

Syfy's Transmedia Gamble Defiance Gets Off on the Right Foot 200,000 pre-orders for game

Easily NBCUniversal’s biggest cable launch this year, the $100 million-plus science fiction series Defiance bowed last night to 2.73 million total viewers. That puts its far ahead of the season-to-date…

April 16, 2013, 4:01 PM EDT

Syfy Lures Dodge With Defiance Online game will hit the market April 1

Defiance is coming April 1, and it's coming in a Mad Maxed-out Dodge Challenger. The massively multiplayer online game will drop at the beginning of the cruelest month, two weeks…

January 7, 2013, 7:29 AM EST

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