Datalogix | Adweek
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Topic: Datalogix

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Google's Mobile 'Problem' Squeezes Pricing in First Quarter Costs Per Click down 9 percent

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads. Google’s quarterly results also fell short…

April 16, 2014, 7:08 PM EDT

Twitter's Datalogix Deal Mirrors Facebook's Bid for More CPG Dollars Offers in-store sales stats to brands

Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that…

August 8, 2013, 12:00 PM EDT

How Facebook's Partner Categories Level the Playing Field—for Good Narrower targeting could mean more relevant ads, more ad dollars

Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may…

April 12, 2013, 12:00 AM EDT

Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers Adds third-party audience segments from Acxiom, Datalogix, Epsilon

There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.…

April 10, 2013, 12:38 PM EDT

Facebook Craves Conversions More Than Clicks Measurement head previews Re:think 2013 speech today

Facebook isn’t crazy about clicks as digital advertising’s be-all, end-all performance metric. Rather, the company is more concerned with conversions. In the fall, Facebook partnered with data provider Datalogix to launch a tool that helps advertisers…

March 20, 2013, 8:00 AM EDT

Facebook Will Let Brands Target Users With Offline Third-Party Data Expansion of Custom Audiences program includes partners Datalogix, Acxiom, Epsilon, BlueKai

Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences. That program has been limited to Facebook users for whom a brand has an email…

February 27, 2013, 2:37 PM EST

Is Facebook About to Run Into Privacy Issues Again? Activist group wants FTC, GAO and lawmakers to investigate

There's always inherent risk—as well as opportunity—when you make it up as you go. Facebook's new plan to work with big data vendors (reported today by Ad Age) to connect…

February 22, 2013, 3:36 PM EST

Facebook: Our Ads Are Just Like TV Social giant pivots hard to branding argument

After years of digital marketers pointing to trackable click data as their main argument to why television-addicted brands were underspending on online ads, it’s come to this. Digital darling Facebook—armed…

October 1, 2012, 7:27 PM EDT

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