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Topic: data

This Is How Macy's Will Target Its Facebook and Instagram Ads for the Holidays

Social data is full of potential

In terms of marketing, the holidays are equivalent to the Super Bowl for Macy's. And with more advertising and shopping going digital, the department store has a slew of sophisticated…

8 Intriguing and Fun Digital Marketing Stats From the Past Week

From Facebook's huge traffic impact to clip-on man buns

The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1.…

Here Are 9 Fascinating Digital Marketing Stats From the Past Week

Facebook lurkers and wearables users are increasing

We've selected nine of the most interesting digital marketing stats from the past seven days. Enjoy them below: 1. Facebook users are becoming lurkers. A new GlobalWebIndex report said 34 percent of…

4 Ways to Reimagine Your Company's Organization and Keep Pace in the Digital Age

First step is clarifying business objectives

Chief digital officer. Center of excellence. Digital by design. Large companies with entrenched organizational dynamics are struggling to figure out how digital plays into their business models. It's been more than…

ANA Hires 2 'Fact-Finding' Firms to Investigate Media Rebates

Ebiquity, K2 Intelligence selected

The Association of National Advertisers, which represents the country's top brand marketers, on Tuesday announced the hire of two firms to look into the controversial issue of media rebates. At issue…

ANA Board Meets at Masters Conference to Hash Out Media Rebates

Moving toward a collaborative effort

Association of National Advertisers board members attending the Masters of Marketing Conference in Orlando spent a full day behind closed doors Wednesday to discuss a number of issues, including whether…

Here Are 7 Interesting Digital Marketing Stats From the Past Week

Including Twitter's huge video growth

Last week was another intriguing period for interactive marketing data. Here are seven stats that jumped off the digital page: 1. Forty-four percent of males and 42 percent of females are…

Here Is a Cool Data Visualization of Facebook's Hottest Topics Last Month

The pope and iPhone were this big

What have Facebook users in the U.S. been commenting on lately? Below, we have all the September data you need in the second edition of Hot Topics, a partnership between Facebook…

Death of Europe's 'Safe Harbor' Rule Could Mean Chaos for U.S.-Based Global Marketers

Court cuts off protections over NSA eavesdropping

Tech giants based in the U.S. like Facebook, Google and Twitter are about to face data-based headaches in Europe. Today, the Europe Court of Justice ruled that the "Safe Harbor" agreement—which…

Infographic: Emojis Are Becoming a Preferred Communication Tool Across Demographics

Brands take note as consumers gravitate to playful icons

As emojis grow in popularity with consumers, marketers are catching up on the trend. From IHOP's recent change to a friendly emoji-esque logo to Domino's Grand Prix win at Cannes…

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