data | Adweek data | Adweek
Advertisement

Topic: data

Google Cracks Down on Marketers' Access to Data Third-party measurement firms fear being shut out

Google is tightening its grip on advertising data, and some industry sources fear the policies could hamper their ability to market online. Just this week, Google began talking to ad technology…

October 3, 2014, 2:02 PM EDT

Your Company’s Value Hinges More on Emotion Than Data It's what your clients feel about you, not what they know, that matters

Every business decision has a twin called justification. Justification’s role in business life is to make the decision look smart and protect it from criticism. That’s why justification loves data. Illustration:…

September 22, 2014, 7:43 AM EDT

People Who Prefer Local to National News Tend to Be Bigger Social Sharers Weather, current events, sports are tops for everyone

People who read predominately community news were found to be more active sharers of the news on social media sites in a study of more than 2,300 adults by Advance…

September 22, 2014, 7:40 AM EDT

How Pandora Mined Data to Create Lexus-Backed Concert Series Finding crowd-pleasers for Southern California millennial audience

Pandora wants to guarantee that marketers will have a die-hard audience at its branded concerts—and it's leveraging its user data to back that promise. The streaming music radio service is partnering…

September 17, 2014, 10:34 AM EDT

Feds Tried to Fine Yahoo $250,000 Per Day for Not Complying With U.S. Surveillance 7-year secret battle finally comes to light

Yahoo has won a seven-year legal battle to declassify documents about how U.S. intelligence officials pressured the tech giant, under threats of huge fines, to hand over user data. The court victory…

September 12, 2014, 10:59 AM EDT

Data Drives This Digital Sales and Marketing Company in Dallas Sq1 mines statistics to recommend the right spending mix for clients

Specs Who Judge Graham (l.), president; Ernie Capobianco, CEO What Digital sales and marketing company Where Dallas offices There are still some uncharted waters in the digital space, and digital sales and marketing company…

September 10, 2014, 9:14 AM EDT

This Data-Obsessed Shop Creates Buzz for Super Bowl Ads Online Levelwing works for BMW, Firestone and Wells Fargo

Specs Who Co-founders Steve Parker Jr. (l.), CEO, and Jeff Adelson-Yan, president What Digital marketing agency Where New York office Western Kentucky University frat brothers Steve Parker Jr. and Jeff Adelson-Yan reunited in New…

September 3, 2014, 8:47 AM EDT

Apple Says Nude Celebrity Photo Leaks Were Targeted Hacks Maintains that its cloud is secure

Apple's cloud is safe, the company has said in response to claims that a security flaw in its photo-storing software allowed hackers to grab naked images from celebrities' personal accounts. It…

September 2, 2014, 4:11 PM EDT

Apple Blocks Developers From Selling User Health Data to Marketers Tweaks privacy rules ahead of gadget launches

Apple updated its privacy policy to prohibit the sale of user health data to advertisers, according to The Financial Times. The policy update comes just ahead of an anticipated Sept.…

August 29, 2014, 1:18 PM EDT

What Brands Need to Know About Back-to-School Shopping Habits

With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season.…

August 27, 2014, 12:12 AM EDT

Advertisement