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Topic: data

Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Connects dots for marketers and challenges Facebook

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to…

The 10 Most Fascinating Digital Marketing Stats of the Week

Like 108 marijuana marketers launch every week

The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online…

The 10 Most Intriguing Digital Marketing Stats of the Past Week

Game of Thrones is the king of YouTube, and Jim Beam goes big with VR

Here are the 10 most interesting numbers from the digital marketing space in the last week, including mind-boggling stats from Game of Thrones and surprising data about the future of…

Infographic: What Data-Driven Marketing Looks Like in 2015

Consumer demand for personalization makes information the most valuable currency

Data-driven marketing, once a novel type of marketing, has evolved to become an integral component of almost all advertising campaigns and strategy. And these changes have come quickly to match…

Mindshare Fills a Role That's Redefining the Agency

Rolf Olsen succeeds Bob Ivins as North American data chief

In his ongoing bid to redefine what a media agency can be, Mindshare North American CEO Colin Kinsella has recast in a significant role. Kinsela has named iProspect's Rolf Olsen to succeed Bob Ivins…

At Equinox, Techie Fitness Bikes Are the New Workout Coach

SXSW tries out data-driven exercise

There's no shortage of health-related tech at this week's South by Southwest, and Equinox has an interesting data-driven spin. The gym chain and digital agency R/GA are showing off a fitness…

AT&T’s Catherine Borda Spills the Secrets to Millennial Marketing

Decoding how they use smartphones

Specs Who Catherine Borda Current gig Director of youth marketing at AT&T Previous gig Brand manager at Georgia-Pacific Twitter: @CatherineBorda Age 36 You're responsible for spearheading AT&T's millennial efforts. What have you learned that works with this…

Zimmerman Gets an Unusual Assignment From a Publisher

Growing readership for Men's Fitness and Star, without ads

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising. Rather,…

10 Must-See Digital Marketing Stats From the Past Week

Mobile data overfloweth, while the Swoosh scores via social video

Here are the 10 most intriguing stats from the digital marketing space in the last week, including fascinating Instagram numbers and research about where brand dollars are going. 1. Companies will…

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years

New study has a positive outlook for social, too

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years. Brands will allot 11.7 percent of their marketing budgets for analytics by…

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