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Topic: data

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Real-time efforts must be perpetual, not pop up

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data. Shenan…

This Interactive Cartogram Shows How Countries Have Done at Cannes in the Last Decade

A visual history of the big winners

A bit of national pride will be at stake when advertisers from around the world converge at Cannes Lions in France this week. Sure, it will be every agency for itself,…

If You're Into Man-on-Man Suckling, You've Come to the Right B-to-B Ad

Nourishment from customer service teat

Here's an ad that might make you question the nature of the Internet, who you are and what makes you happy. OK, maybe not all that, but it does touch…

12 Significant Digital Marketing Stats From the Last Week

Including Jurassic World's social data

No entertainment brand had a better weekend than Jurassic World, and we have the social stats that show why the dinosaur flick knocked it out of the park. Here are…

Why Tech's Impact on Creative Will Dominate Discussion at Cannes Lions

Finding talent that understands both

Two key and thorny themes will dominate the dialog during Cannes Lions this year. And while seemingly disparate, they are actually very much entwined and integral to present-day survival and future…

Everything Marketers Need to Know About Apple Music and New Mobile Software

No windfall of ad data, for now

At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential…

Assembly's Jeff Brooks Talks Data-Planning Engines and the Infrastructure Age

Plus, a miracle on ice for the Rangers

Specs Who Jeff Brooks Current gig Chief commercial officer, MDC's Assembly Previous gig CEO, M&C Saatchi N.Y. Twitter @jeffbrooks1 Age 44 Thoughts about the current video marketplace for brands? Enthralling and utterly confusing. There's never been greater…

In the Data Era, Theater Marketers Can No Longer Act Like Digital Understudies

Targeting takes center stage

Marketing for plays and musicals probably hasn't been this tough since the Great Depression—even on Broadway. Producers can largely thank the Internet and smartphones for that tough reality, though. Getting…

Here's Why AOL Is Poised to Take On Facebook and Google

Industry welcomes the competition

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with…

Savvy Digital Marketers Can Now Get Certified by the IAB

Costs $500-$750 for those with 2+ years of experience

If you are a digital ad pro and find it hard to adequately describe your expertise in job interviews—after all, spitting out words like "programmatic" and "real-time targeting" can sound…

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