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Topic: data

Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

AOL Gives Advertisers an Alternative to Facebook's People-Based Marketing Builds technology to serve ads anywhere

AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop,…

October 31, 2014, 8:00 AM EDT

Ello Assures It Won't Sell Ads (But That Doesn't Mean It Won't Make Money) 11-week old social network turns into public benefit corporation

Buzzy social network Ello—which prides itself on the fact that it doesn't sell ads or user data—reiterated its dedication to the cause on Thursday. In an email to users, the site's…

October 24, 2014, 4:36 PM EDT

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage Will marketers buy in?

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later…

October 21, 2014, 12:01 AM EDT

This Small Shop Uses a Precise Approach to Punch Above Its Weight Iris Concise’s powerful parent gives it a full-service edge

Specs Who Director Mike Navarrete (l.) and global CEO and co-founder Benj Chilcott (r.) flank managing director Adam Abrahami What Global strategic consultancy Where New York True to its name, Concise—part of iris Worldwide—seeks…

October 20, 2014, 12:01 AM EDT

Finally, Some Actual Netflix Viewer Data ComScore report breaks down viewership trends

ComScore has been busy: The data measurement company released a report on digital viewership trends gleaned from a survey of 1,159 users, and among the data are some fascinating stats…

October 14, 2014, 10:21 AM EDT

Nielsen Mistake Means Ratings Are Even Lower Than We Thought Gaffe at season’s start couldn’t have come at a worse time

Given that it premiered Sunday night, it seems like the right time to ask: Is The Walking Dead the only thing young people watch? This past season, the AMC show ranked…

October 12, 2014, 9:08 PM EDT

This Is How Click Bait Can Make Your Ads Better A quick-fix technique for generating integrated campaigns

Everybody is trying to eat each other. For years traditional agencies have been acquiring or developing digital resources with varying degrees of success. And as digital agencies have become powerhouses…

October 12, 2014, 9:05 PM EDT

As the Definition of a Media Agency Changes, MEC Hires a Talent Chief Marie-Claire Barker assumes a global role

The seismic shift inside media agencies toward data analysis and digital delivery has spurred MEC to name its first global chief talent officer, with the shop reaching into a creative…

October 6, 2014, 2:27 PM EDT

How Can You Reach Gen Y? Q&A With Marketing to Millennials author Jeff Fromm

What should political campaigns and issues advertisers keep in mind when targeting millennials? The millennial vote is very much in play. While many assume that the generation that helped elect Obama…

October 6, 2014, 8:20 AM EDT

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