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Topic: data

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social Survey finds brands want shops to know more while paying them less

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked…

January 16, 2015, 1:10 PM EST

Facebook Ad Clicks Are Shifting to Mobile, so Why Aren't Conversions? New stats show potential for brand awareness, not as a search competitor

Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014's fourth quarter, just 34 percent of the social media giant's conversions—either a sale, download or completed lead-gen…

January 14, 2015, 1:14 PM EST

Yes, Nasty Restaurant Customers, Servers Will Indeed Sabotage Your Food Study shows why abusing the help isn't a good idea

Chances are you've heard that awful old joke about the waiter slipping an illicit ingredient into the salad dressing of a customer who's pissed him off. No? Well, listen up…

January 13, 2015, 12:58 PM EST

70% of Marketers Will Spend More on Social Media Ads This Year Mobile and content marketing also expect big gains

Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including…

January 12, 2015, 8:00 AM EST

Infographic: Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 Social's biggest network isn't dying, but it is getting grayer

How will the social landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to…

January 12, 2015, 12:02 AM EST

Victoria's Secret Is Picking Up 100,000 Instagram Followers a Day And that's just one of our 10 must-see digital marketing stats of the week

Here are this week's 10 most intriguing numbers from the digital marketing space, including eyebrow-raising Instagram growth by Victoria's Secret, as well as fascinating data from a tech giant. 1. Victoria's…

January 9, 2015, 5:27 PM EST

Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle Introducing the Chief Everything Officer

The checkout screen at the gas station knows more about you than you think. Illustration: Shaw Nielsen   As the gas station clerk scanned each of the snacks I purchased during a recent…

January 5, 2015, 2:28 PM EST

5 Agency Leaders on Which Industry Changes Keep Them Up at Night Doing more with less, and doing it faster

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but…

December 23, 2014, 11:40 AM EST

Infographic: What Marketers Talked About Most in 2014 CRM, analytics and lots of mobile

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have…

December 16, 2014, 8:00 AM EST

Acquiring a Social Agency Is Sounding Less Sexy by the Month Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

December 15, 2014, 12:35 AM EST

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