Advertisement

Topic: Dancing with the Stars

4 Things Marketers Should Know About This Season of Dancing With the Stars

How and when to leverage the show's star power

By David Schwab, managing director of Octagon First Call Entering its 19th season tonight, ABC's Dancing With the Stars features a new judge (former pro dancer turned actress Julianne Hough), a…

Mercedes' Key to Instagram Success: Drive With the Doors Open

How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's…

Marketing Predictions for Season 18 Cast of Dancing With the Stars

Who can make the leap from ballroom to branding star?

By David Schwab, Octagon First Call Season 18 of Dancing With the Stars kicks off Monday night with some big changes—most notably, Erin Andrews is the new co-host, replacing Brooke Burke.…

Marketing Predictions for Season 17 Cast of Dancing With the Stars

Who can shimmy an endorsement deal or two?

By David Schwab, Octagon First Call And so we begin again… it's Season 17 of Dancing With the Stars. The show that draws more than 15 million people weekly has revitalized and…

Marketing Predictions for Season 16 Cast of Dancing With the Stars

Some nice surprises are on tap in this year's competition

Once again, Octagon First Call's David Schwab, who helps brands assess the value of celebrities for ad campaigns, is giving us his predictions for the marketing potential of the latest…

Marketing Predictions for Season 14 Cast of 'Dancing With the Stars'

Making the most of an underwhelming group

As he's done for us in the past, Octagon First Call's David Schwab, who helps brands assess the value of celebrities for ad campaigns, is giving us his predictions for…

Marketing Predictions for Season 13 Cast of 'Dancing With the Stars'

It's going to be a tough year

As he did last season, Octagon First Call's David Schwab, who helps brands assess the value of celebrities for ad campaigns, is giving us his predictions for the marketing potential…

Advertisement