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Topic: daily deals

Avoiding the 'Scorched Earth' Approach to Daily Deals Marketers talk women and loyalty

Not all deal sites are created equal, said Beth Ellard, general manager of lifestyle website and newsletter DailyCandy. Speaking on an Advertising Week panel on women and marketing, Ellard talked about DailyCandy's version…

October 6, 2011, 5:32 PM EDT

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