Topic: DAA

Here's How That Little Blue Ad Marker Should Appear in Mobile Ads

Digital Advertising Alliance releases new creative specs

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the…

Advertisers Pay 3 Times More for Cookie-Based Ads

But will consumer privacy regulation alter the landscape?

A new study from the Digital Advertising Alliance found that advertisers will pay a substantially higher premium for interest-based ads. While that may not seem so surprising, the study, to…

Users More Likely to Click On Ads With AdChoices Icon

DAA poll says it's good for brands

Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance. More than 51…

DAA to Convene New Do Not Track Group [Updated]

Vote will decide if embattled W3C working group should continue working

As the World Wide Web Consortium's Do Not Track group continues to spin out of control, the Digital Advertising Alliance—which is exiting the multi-stakeholder group—convened a new group to work…

Mozilla's Cookie-Blocking Plan Forces Ad Biz to Seek Alternatives

DAA wants to make sure users can opt out of targeting

The Digital Advertising Alliance wants to be ready when Mozilla starts blocking cookies by default in its Firefox Web browser. Mozilla's cookie-blocking plan has been controversial from the start. As much…

Digital Advertising Alliance Exits Do Not Track Group

Development could renew calls for privacy laws

Ad community to the World Wide Web Consortium: The Do Not Track working group process is broken. Dissatisfied with the failed, two-and-a-half-year-old process to establish a universal Do Not Track standard,…

Mozilla Decision Harms More Than Just Advertisers

If cookies get blocked, the Internet will become far more costly to consumers

If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t…

What Exactly Does ‘Do Not Track’ Mean?

Digital Advertising Alliance is fighting misinformation

The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months. Rockefeller, a big proponent…

This Woman Is Keeping Online Ad Companies on Their Toes

The enforcer

The future of online behavioral advertising may lie in the hands of Genie Barton. As vp, director of the Council of Better Business Bureaus’ online behavioral advertising and mobile marketing…