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Topic: Cycling

Ad for Bike Light Illuminates Cycling Magazine's Entire iPad Edition Bright idea from Publicis

Here's a clever idea from Publicis Frankfurt—an ad for a bike light that readers must "turn on" in order to be able to read an intentionally darkened version of a…

April 26, 2013, 10:43 AM EDT

British Journalist Puts Ad in Chicago Tribune Telling Oprah What to Ask Lance David Walsh's continuing quest

Lance Armstrong is reportedly ready to confess to drug use in an interview being taped today with Oprah Winfrey. In the lead-up to the interview, David Walsh, sports editor of…

January 14, 2013, 12:15 PM EST

The Invisible Bike Helmet: A Collar That Inflates Into an Airbag Swedish women explain their creation

Two Swedish design students, Anna Haupt and Terese Alpin, decided to reinvent the bicycle helmet as an exam project, and the three-minute movie about their journey from initial concept to…

August 20, 2012, 11:53 AM EDT

Hot, oblivious women prefer Dutch bicycles

A hot babe emerging from a swim with the crocodiles? A hot babe striking a pouty pose as a lion watches nearby? A hot babe tied with ropes to…

April 15, 2009, 9:08 AM EDT

How will you be paying for your Titus bike?

Is it worth getting a second job to pay for a high-end bicycle? It is if it's a Titus, according to a fairly amusing new print campaign by TDA…

December 4, 2008, 7:58 AM EST