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Topic: The CW

Instagram's Video Ads Are Finally Live, and Here Are 4 From Major Brands

Disney, Activision and Banana Republic among early buyers

After six months of testing, Instagram's video ads are officially here. Instagram, owned by Facebook, has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The…

Here Are the 5 TV Tropes You'll Get Tired of Seeing This Year

Meet the doppelgängers

Every year, broadcast spends millions upon millions turning scripts into pilots and pilots into series. And frequently, it picks scripts with quite a few commonalities. Of course, if you have…

The CW's New Shows, From Best to ... Second Best

Only two new shows and neither one is bad

The CW is not a large network. Co-owned by CBS and Warner Bros., its target viewers are the teens and twentysomethings who play Minecraft, watch Netflix, work at odd hours…

How Veteran TV Exec Dawn Ostroff Is Taking Condé Nast Beyond Print

A dozen films at studios, more than 30 in development

The century-old magazine giant Condé Nast made an eyebrow-raising announcement in October 2011. Faced with declining print revenue, the company said it was getting into the entertainment business. Even more…

With Broadcast Volume Down, TV Inventory Is Going to Get Expensive

Scatter market due for a major uptick

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it? Brian Wieser, analyst at Pivotal Research (and a former head forecaster for…

That's a $6 Billion Upfront Wrap for All of NBCUniversal

Broadcast CPMs up 7.5-8%, volume rises

NBC broadcast has wrapped its upfront sales effort, securing $2.3 billion in ad dollars across prime time, sports and late night, said sources. It's a slight gain over the $2.25…

The Quick and the Dead: A Guide to TV’s Renewals and Cancellations

Your real-time roundup starts here

On the eve of Upfront Week, when the five English-language broadcast networks will present their respective 2014-15 prime-time schedules to media buyers, advertisers and the working press, news of various renewals…

Broadcast’s Incredible Shrinking Thursday

Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

MyNetworkTV Gobbles Up Off-Net Rights to The Walking Dead

Zombie apocalypse drama comes to broadcast in the fall

The Walking Dead is staggering its way toward a date with broadcast TV. Beginning this fall, the AMC zombie apocalypse thriller will begin airing on MyNetworkTV, making the 21st Century Fox…

ABC Is Top Banana in 4A’s Homes

ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

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