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Topic: The CW

Cable Upfront Haul Passes the $10 Billion Mark

Another record take, although growth is slowing

While the national cable TV networks continue to siphon off upfront dollars from the broadcasters, the days of torrid double-digit volume increases appear to be a thing of the past. According…

CBS Delivers With Thursday Comedy Block

Big Bang, The Millers Soar; CW’s Vampire Diaries Beats ABC, NBC

With four weeks of data on the books, CBS’ new two-hour Thursday night comedy block appears to be one of the season’s few unambiguous success stories. Anchored by The Big Bang…

Cory Monteith Tribute Lifts Glee, NBC Comedies Sink

No relief in sight for Peacock’s Thursday night lineup

A heartfelt tribute to the late Cory Monteith (Finn) helped rally legions of Gleeks, giving the Fox musical drama its highest rating in over a year. “The Quarterback,” an elegy co-written…

Ratings: More Slippage on Wednesday Night

Ironside wobbles to the brink of cancellation, Super Fun Night dims

Erosion continues to plague the Wednesday night broadcast lineup, as new shows and returning veterans once again suffered significant ratings reversals. Per Nielsen live-plus-same-day data, every network series took a hit…

Ratings: Fox Stops the Bleeding, Agents of S.H.I.E.L.D. Softens

In a night of contrasts, Ziva fans ding NCIS deliveries

In the absence of a new episode of NBC’s The Voice, the Tuesday night broadcast lineup enjoyed a bit of a reprieve. But while a number of new series appeared…

Hostages, We Are Men on the Ropes

CBS newcomers slump as NBC dominates Monday night

NBC once again coasted to an effortless victory Monday night, as The Voice-Blacklist battery thumped the broadcast competition. According to Nielsen live-plus-same-day data, the season’s fifth installment of The Voice delivered…

NBC’s Thursday Night Comedies Fall Flat

Middle-of-the-road approach may have backfired

Bob Greenblatt’s decision to steer the HMS Funnybones into the mainstream hasn’t prevented NBC’s Thursday night comedy lineup from sinking to the bottom. And while it’s too early to call…

The CW Gets Social With Ford

In new campaign, viewers evangelize for the 2014 Fiesta

In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers…

New Series Take a Beating on Tuesday Night

Big declines for Fox, ABC

For all the sampling of new broadcast series people did last week, it’s starting to look as if viewers are more interested in the established shows. This is good news…

Pepsi, GM Bail on Fox's X Factor

Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

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