Topic: The CW

The CW Embeds a Live Twitter Feed Inside Its 'EW' Print Ad

Follow along on a tiny LED screen

To promote its fall lineup, the CW is putting LCD screens running video clips and a live Twitter feed—tweets by and mentions of @CW_Network—in copies of Entertainment Weekly's Oct. 5…

Rachel Bilson Raps, but Will It Help Her Show?

CW's 'Hart of Dixie' could use a boost

Come on, nobody believes Rachel Bilson is a doctor, even in TV dramedy land. That may be why the CW's Hart of Dixie, starring Bilson as a big city professional…