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SunRun Ad Is Delightfully Upbeat, and You Can Be Too If You Use Solar Energy Cutwater's stop-motion spot

All the electrical products in your house will start doing Busby Berkeley routines once you sign up with solar power company SunRun. Cutwater in San Francisco crafted the stop-motion ad below…

September 3, 2014, 3:57 PM EDT

'Assassin's Creed' spot hits your office park

Do you wander around corporate lobbies with your hoodie up, wishing you were badass enough to slaughter actual people instead of just pixels? If so, this new Assassin's Creed: Brotherhood…

November 18, 2010, 9:01 AM EST

Man, is he gonna regret that Ray-Ban tattoo!

Yes, Cutwater has a new "Never Hide" video up, and unlike the last few, this one is getting the blog love. For those n00bs who haven't been following the Never…

January 13, 2010, 12:51 PM EST

'Assassin's Creed' ads give cold, dead stare

To promote Assassin's Creed 2, video-game developer Ubisoft is running some of the most enigmatic and compelling pre-roll ads I've ever seen. OK, so they're actually the only enigmatic and…

November 12, 2009, 12:51 PM EST

Magic butt amazes in cheeky Ray-Ban spoof

The Ray-Ban video "Guy Catches Glasses With Face" (which has gotten 4.3 million views on YouTube) now has a worthy successor in the clip above, titled "Guy Catches Laptop With…

August 11, 2009, 5:07 PM EDT

Ray-Bans withstand bursting paint bubbles

Here's the latest Ray-Ban "Never Hide" video from Cutwater, directed by Francesco Carrozzini of GL-X. The last few Ray-Ban clips weren't that great. This one is visually pretty entertaining, and…

June 12, 2009, 8:29 AM EDT

Cutwater gets this great idea for Ray-Ban ad

Cutwater has released this new video in the "Never hide" series for Ray-Ban. It features a ball rolling and bouncing down the streets of San Francisco—an idea that worked pretty…

May 4, 2009, 11:51 AM EDT

Cutwater's Ray Ban virals get more random

Cutwater had that big hit in 2007 with the "Guy catches glasses with face" video (below), which has gotten about 4 million views on YouTube. Now, the agency is back…

January 28, 2009, 11:52 AM EST

Levi's wants it both ways, and it's working!

Levi's artsy, monochrome Cutwater campaign celebrates the "average woman," comfortable with herself and her Levi's jeans. Meanwhile, the brand's sophomoric EVB-produced viral effort urges the gruffer sex to "Unbutton your…

October 8, 2008, 7:49 AM EDT

Don't even think about looking at her jeans

Here's another Levi's ad from Cutwater, which did the model-in-reverse spot from earlier this week. This second one's cute, but it's a little long, as in Gone with the Wind…

August 29, 2008, 8:40 AM EDT