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Topic: Cutwater

SunRun Ad Is Delightfully Upbeat, and You Can Be Too If You Use Solar Energy

Cutwater's stop-motion spot

All the electrical products in your house will start doing Busby Berkeley routines once you sign up with solar power company SunRun. Cutwater in San Francisco crafted the stop-motion ad below…

More Agencies Are Coming to Cannes to Hunt Clients, Not Just Lions

Cutwater shows you can win without entering a thing

CANNES, France—Viral wizards. Coolness merchants. Holding company evacuees. The Cutwater leaders are many things to many people, but at Cannes they are one thing above all else: Relaxed as hell. That's…

For Key Brands, Georgia-Pacific Hires 4 New Agencies

Droga5, Martin, Deutsch, Cutwater join the company's roster

Seeking a fresh approach to its core brands, Georgia-Pacific has hired four new agencies after an unconventional review. Joining G-P's creative roster are Droga5, which will handle Quilted Northern and Dixie;…

FCB West Wins Ghirardelli Chocolate

Succeeds Lowe Campbell Ewald on the account

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after…

Cutwater Wins Ariat Creative Account

Business previously had been in-house

Ariat International, the Union City, California maker of English riding and Western cowboy boots, has selected Cutwater as its lead creative agency after a review. The company had previously worked with…

Portrait: Cutwater

An agency that slices through the media clutter

Specs Who Founder, chief creative officer Chuck McBride (l.); president Christian Hughes What Advertising and digital communications agency Where San Francisco offices When Chuck McBride named his agency Cutwater, it was both a reminder…

Cutwater, S.F., Wins Fashion Account

First Agency for Trina Turk

Chuck McBride is back in the fashion business. Trina Turk, the Southern California designer whose offerings are heavily influenced by vintage modernist apparel and jewelry, has picked McBride's Cutwater as…

Ad of the Day: Rocksmith

Cutwater shows off its versatility in a rocking campaign for Ubisoft's guitar game

The main point of difference for Rocksmith over other guitar-playing video games is that you can plug in a real guitar and learn the instrument as you play. The logical…

'Assassin's Creed' spot hits your office park

Do you wander around corporate lobbies with your hoodie up, wishing you were badass enough to slaughter actual people instead of just pixels? If so, this new Assassin's Creed: Brotherhood…

Man, is he gonna regret that Ray-Ban tattoo!

Yes, Cutwater has a new "Never Hide" video up, and unlike the last few, this one is getting the blog love. For those n00bs who haven't been following the Never…

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