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Topic: Cutwater

FCB West Wins Ghirardelli Chocolate Succeeds Lowe Campbell Ewald on the account

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after…

April 3, 2014, 1:01 PM EDT

Cutwater Wins Ariat Creative Account Business previously had been in-house

Ariat International, the Union City, California maker of English riding and Western cowboy boots, has selected Cutwater as its lead creative agency after a review. The company had previously worked with…

August 28, 2013, 3:45 PM EDT

Portrait: Cutwater An agency that slices through the media clutter

Specs Who Founder, chief creative officer Chuck McBride (l.); president Christian Hughes What Advertising and digital communications agency Where San Francisco offices When Chuck McBride named his agency Cutwater, it was both a reminder…

November 29, 2012, 6:59 AM EST

Cutwater, S.F., Wins Fashion Account First Agency for Trina Turk

Chuck McBride is back in the fashion business. Trina Turk, the Southern California designer whose offerings are heavily influenced by vintage modernist apparel and jewelry, has picked McBride's Cutwater as…

October 19, 2012, 10:29 AM EDT

Ad of the Day: Rocksmith Cutwater shows off its versatility in a rocking campaign for Ubisoft's guitar game

The main point of difference for Rocksmith over other guitar-playing video games is that you can plug in a real guitar and learn the instrument as you play. The logical…

October 28, 2011, 11:12 AM EDT

'Assassin's Creed' spot hits your office park

Do you wander around corporate lobbies with your hoodie up, wishing you were badass enough to slaughter actual people instead of just pixels? If so, this new Assassin's Creed: Brotherhood…

November 18, 2010, 9:01 AM EST

Man, is he gonna regret that Ray-Ban tattoo!

Yes, Cutwater has a new "Never Hide" video up, and unlike the last few, this one is getting the blog love. For those n00bs who haven't been following the Never…

January 13, 2010, 12:51 PM EST

'Assassin's Creed' ads give cold, dead stare

To promote Assassin's Creed 2, video-game developer Ubisoft is running some of the most enigmatic and compelling pre-roll ads I've ever seen. OK, so they're actually the only enigmatic and…

November 12, 2009, 12:51 PM EST

Magic butt amazes in cheeky Ray-Ban spoof

The Ray-Ban video "Guy Catches Glasses With Face" (which has gotten 4.3 million views on YouTube) now has a worthy successor in the clip above, titled "Guy Catches Laptop With…

August 11, 2009, 5:07 PM EDT

Ray-Bans withstand bursting paint bubbles

Here's the latest Ray-Ban "Never Hide" video from Cutwater, directed by Francesco Carrozzini of GL-X. The last few Ray-Ban clips weren't that great. This one is visually pretty entertaining, and…

June 12, 2009, 8:29 AM EDT