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Topic: Customer Service

Big Brands Got 105% More Twitter Engagement During Q4 Consumers are 'becoming more comfortable' with them on social

Big brands are evidently getting much better at Twitter. The social analytics player Simply Measured today said total engagement for marketers jumped 105 percent year over year in the fourth quarter.…

February 10, 2015, 5:02 PM EST

Lithium Calls Klout Acquisition a 'Relaunch' All-stock deal valued at $200 million

Lithium Technologies paid $200 million for Klout, the social media scorekeeper, in a deal made official today. Lithium CEO Rob Tarkoff said the addition of Klout signifies a relaunch for…

March 27, 2014, 1:17 PM EDT

Data Points: Social Faux Pas As consumers go online to vent, fewer than half of companies are ready to react

With the ability of social media to amplify a single negative customer experience, you'd expect every company that cares about its brand to have a plan in place to deal…

July 25, 2012, 6:13 AM EDT

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