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Pinterest Marketers Are About to Get the Data They Want Could help shift more budget to the social platform

Pinterest is opening its business platform to a handful of marketing tech players, letting them access data that should help their brand clients better understand what content efforts are performing…

May 20, 2014, 7:43 PM EDT

Turning Pins Into Purchase on Pinterest A new crop of companies isn’t waiting for the site to decide how to help brands use its data

The Pinterest hysteria from the early months of 2012 may have abated, but marketers’ interest in the social scrapbooking site is only accelerating. However, just what to do with Pinterest…

September 4, 2012, 12:00 AM EDT

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