Topic: Curt Hecht
Type
Advertisers Ready to Make an Impression
Web ad business finally moves to a new measurement standard, but it could get messy
In early 2013, the online ad industry will finally rally around the concept of viewable impressions—just don’t expect everyone to hop on board at once. As part of the Making Measurement…
VivaKi's Hecht to Head Weather Channel's Ad Businesses
Exec worked at Publicis for 20 years before taking new post
The Weather Channel Companies has appointed Publicis vet Curt Hecht its new chief global revenue officer, with Kurt Unkel taking over Hecht's position as president of the VivaKi Nerve Center.…
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