Topic: Cruises

Royal Caribbean Crashes Tony Awards With Branded Segment It could have been worse, and has been

And now, a word from our sponsor … crammed awkwardly into the middle of the award show you're watching on TV. If you missed the latest mini-infomercial wedged between breathless…

June 14, 2012, 8:33 AM EDT

Carnival Cruise Lines Makes a Splash With Clever Out-of-Home Ads Slide into this fire-escape execution

Carnival Cruise Lines is no fish out of water when it comes to advertising on land. Check out the clever out-of-home work it's been doing lately, courtesy of ad agency…

June 1, 2012, 2:44 PM EDT

Wonderful Sea Beats Horrible Land in Ads for Carnival Cruises Only a fool would stay on shore

Carnival Cruise Lines has launched a new campaign titled "Land vs. Sea" via ad agency Arnold. Since many Americans are curbing their expenses by visiting places within driving distance, Carnival…

January 10, 2012, 2:39 PM EST

1912 Titanic Ad Fail: Set Sail to Europe on a Big Ship Today!

Advertising fails are rampant online in 2011. But they've been around in old media since, well, pretty much forever. For example: The On & True blog brings us this image…

August 9, 2011, 4:47 PM EDT

Royal Caribbean does the math in latest ads

Here are a couple of quirky ads for Royal Caribbean that take a holiday from the typical fun-in-the-sun cruise-ship imagery. The spots, by JWT New York, focus on just…

September 20, 2010, 1:21 PM EDT

Arnold crafts virtual aquariums for Carnival

Holy mackerel, Arnold's creative output is totally seaworthy lately. They've got the lure of advertising down pat. I don't mean to carp on it, but their campaigns reel you…

March 11, 2009, 1:42 PM EDT

Carnival dreams of a better, pantsless world

I saw this Carnival Cruise Lines poster from Arnold at a bus stop in Baltimore recently, and it cut right to the heart of me. I also dream of…

February 11, 2009, 8:15 AM EST

Carnival enlists fun director who directs fun

As part of its new campaign from Arnold, Carnival Cruises has introduced a "fun director," though he doesn't seem like much fun to me. This dude's tightly wound and intense,…

January 27, 2009, 9:36 AM EST

Carnival letting towel animals do the talking

I had no idea that "towel animals" were such a big part of Carnival cruises until this week, when the company unveiled a new Web-video series (running now on…

October 24, 2008, 9:39 AM EDT