Topic: credit cards
Type
67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
Consumers fine with promos-for-freebies exchange
Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by…
Citi Concludes Direct Marketing Review
Selections end process that began in the spring
The outcome of Citi’s direct marketing review for North America represents a split decision. Citi awarded direct mail and collateral responsibilities for its retail bank and credit cards to Havas Worldwide,…
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