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Topic: credit cards

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67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content Consumers fine with promos-for-freebies exchange

Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by…

May 21, 2013, 6:00 AM EDT

Citi Concludes Direct Marketing Review Selections end process that began in the spring

The outcome of Citi’s direct marketing review for North America represents a split decision. Citi awarded direct mail and collateral responsibilities for its retail bank and credit cards to Havas Worldwide,…

November 21, 2012, 12:51 PM EST

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