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Topic: creative review

Hilton Eyes 3 Agencies for Its Hampton Creative Account

Winner will succeed Young & Rubicam

Hilton is in the late stages of a creative review of its Hampton properties, with three agencies preparing for final presentations. The finalists are Cramer-Krasselt in Chicago, david&goliath in El Segundo,…

Duracell Picks a New Lead Agency in the U.S.

Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

Northwestern Mutual Picks a New Lead Agency

GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media. Four other…

Choice Hotels Eyes 2 Finalists

Annual media spending approaches $50 million

Choice Hotels is in the late stages of a creative review, with two agencies vying to handle the brand in the U.S and the Caribbean, sources said. Sources identified the shops…

7 Agencies Chase Infiniti's Global Account

Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

Nashville Shop Wins O'Charley's

Bohan Advertising succeeds Doner as lead agency

O’Charley’s has found a new lead agency in Nashville, Tenn. Bohan Advertising is taking on the restaurant chain’s creative business after a review. Media spending typically totals around $10 million a…

OppenheimerFunds Searches for a New Creative Agency

Review is in its early stages

OppenheimerFunds is looking for a new lead creative agency. The company has hired Ark Advisors in New York to manage the search, which is expected to conclude in the fall. Past…

Razorfish Wins Car2Go's Creative Account

Company considered 4 shops for the business

Car2Go has found the fresh perspective it was looking for in Razorfish, which has landed the company's creative business after a pitch against three other, undisclosed shops.  “Razorfish has a strong…

Add Lean Cuisine to the List of Nestlé Reviews

Brand's annual media spending is $30 million

Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well. One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative…

Panera Bread Searches Again for a Creative Shop

Annual media spending will exceed $90 million this year

Panera Bread's next lead creative agency will be its third in two years. The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected…

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