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Topic: Creative

Letter to the Editor: CP+B's Chuck Porter Clarifies Comment on Andrew Keller's Exit

Says Senecal quote was about processes, not people

There was an article written last week on Adweek.com about Andrew Keller leaving this agency that can use some clarification. Specifically, there was a quote from Lori Senecal to the effect…

Ad of the Day: Under Armour Hypnotically Captures the Army of Athletes Inside Each Star

Droga5 ad features Misty Copeland, Steph Curry, Jordan Spieth

For athletes and performers at the peak of their game, success is never just handed over freely. Talent is honed with constant training, a daily commitment to being better than…

Teachers Say They Have Too Much Money for Supplies in This Sarcastic Hefty Campaign

From Havas Worldwide Chicago

Trash bag company Hefty and Havas Worldwide Chicago tackle a big issue—one that's more powerful than smelly garbage or nondurable bags—for the brand's new #SaidNoSchoolEver campaign. The new work, which includes…

Samsung Signs Deutsch for B-to-B Work, Expanding Roster Yet Again

Previously handled by consumer agencies

As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments…

After Working With the Same Agency Since 1981, American Airlines Launches Global Review

Creative and media are up for grabs

American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier. American's longtime agencies McCann Erickson,…

Norwegian Cruise Line Hires Omnicom Shops

BBDO, OMD replace The Martin Agency

Norwegian Cruise Line has a new agency lineup, with BBDO, Atlanta, as the company's new creative lead, and OMD, Midwest, planning and buying media. The creative assignment spans traditional and digital…

P&G Shifts Venus, Braun and Art of Shaving Accounts to Grey

Consolidates its grooming business at one shop

Two years after shifting its Gillette business away from BBDO, Procter & Gamble is moving Venus, Braun and Art of Shaving as well, P&G has confirmed. As was the case…

Comcast Hires SS+K to Help Bridge the Digital Divide

Shop to focus on Internet Essentials program

The Comcast-Time Warner merger is off but not Comcast's push to reduce the digital divide. In fact, Comcast has hired SS+K to focus on marketing Internet Essentials, a 4-year-old program that supplies…

Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

T. Marzetti Co. shifts to online content publisher

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing…

Norwegian Cruise Line Follows Royal Caribbean Into the Review Circuit

Incumbent Martin is not participating

Another cruise line account is up for grabs: Norwegian Cruise Line is reviewing its creative and media business, which The Martin Agency has handled since 2011. The assignment spans traditional and…

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