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Topic: Creative

In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire

A message to the unafraid in creative land

Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the eve…

Why Media Agencies Have to Shed Tradition as Fast as Possible

They'll be vital in the post-digital world, but only by looking forward

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those…

Mountain Dew Celebrates the Exhilarating Feeling of Doing in a New Global Campaign

New year, new Dew

What's better, sitting on your couch watching someone skydiving or climbing a mountain, or getting off your butt and actually doing it yourself?  While it may depend on who you ask,…

Cate Blanchett Narrates This Lovely Ad About the Different Ways People Celebrate Christmas

TBWA Sydney for David Jones

Everyone celebrates Christmas a little differently. Some people like to throw ugly sweater parties; others like to blow past the season without giving it a second thought. A new campaign…

Sam the Horse's Wish to Be Adopted Comes True in Purina's Tearjerker of a Holiday Ad

From The Martin Agency

Prepare to ugly cry at your desk or shed a few slow rolling tears, all because of a horse named Sam. In a holiday ad from Purina created by The Martin…

Alaska Airlines Celebrates Merger With Virgin America by Showcasing Unexpected, Brilliant Pairings

Mekanism's first work for brand

In any great story, or with any great meal, opposites tend to attract. Salty and sweet, comedy and romance, chocolate and bacon, itsy-bitsy wiener dogs and massive lions. And now…

3 Things Kiss Taught Me About Marketing

Iconic band knew how to rock brand storytelling

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face…

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Mastering technology, investing wisely are crucial steps

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients'…

How the Hyphen Is Shaping the Future of Advertising

Ability to do more than one thing is freeing transcreatives

Every month, some conference, roundtable, festival interview or trade column presents another thought leader offering a jargon-infested declaration stating that whatever you currently accept as normal is now dead. The AOR…

Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

It designed 6,000 branded pins in a year

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed…

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