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Topic: Creative

Tough Mudder Celebrates the Awesome Fearlessness of Childhood in First Global Campaign

You've been training for this your whole life

When you're a kid, you do dumb stuff like lick a battery for the hell of it. You test limits, because if you didn't you'd never learn. Tough Mudder, the grueling…

After a 'Promiscuous' 2015, Do Agencies and Brands Need Their Own Tinder?

Chasing 'bright and shiny' forces assignment model to fore

Marriages are breaking down, and clients are sleeping around. So said Brad Jakeman, president of PepsiCo's global beverage group, at the ANA Masters of Marketing conference in Orlando in October. Jakeman also declared…

Kate Hudson's Fabletics Made Headlines For Its Ad Campaign With a Bleeped Word

It isn't what you thought

Fabletics, a fashionable activewear brand co-founded by actress Kate Hudson, recently made headlines for bleeping a word in its ad campaign. The spot takes a swing at high-priced competitors like…

This Canadian Airline Wants You to Help It Complete 12,000 Miracles in 24 Hours

WestJet's Blue Santa is at it again

Over the past four years, WestJet has used its Christmas campaign to surprise and delight consumers with random acts of kindness. This year, the Canadian airliner is using the same tactic…

3 Ways Empathy Can Help You Build a Killer Strategy

Feeling what your audience feels is the ultimate insight

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar. Sure, I'm curious to know what it's going…

Why Global Brands and Ad-Tech Companies Are Converging in Germany

Dmexco brings together creative and tech

Approximately 40,000 digital marketing pros will descend on Cologne, Germany this week for the seventh annual Dmexco conference. Over the years, the two-day expo has grown from an event that…

Letter to the Editor: CP+B's Chuck Porter Clarifies Comment on Andrew Keller's Exit

Says Senecal quote was about processes, not people

There was an article written last week on Adweek.com about Andrew Keller leaving this agency that can use some clarification. Specifically, there was a quote from Lori Senecal to the effect…

Ad of the Day: Under Armour Hypnotically Captures the Army of Athletes Inside Each Star

Droga5 ad features Misty Copeland, Steph Curry, Jordan Spieth

For athletes and performers at the peak of their game, success is never just handed over freely. Talent is honed with constant training, a daily commitment to being better than…

Teachers Say They Have Too Much Money for Supplies in This Sarcastic Hefty Campaign

From Havas Worldwide Chicago

Trash bag company Hefty and Havas Worldwide Chicago tackle a big issue—one that's more powerful than smelly garbage or nondurable bags—for the brand's new #SaidNoSchoolEver campaign. The new work, which includes…

Samsung Signs Deutsch for B-to-B Work, Expanding Roster Yet Again

Previously handled by consumer agencies

As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments…

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