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Topic: Crate & Barrel

By Watching How Customers Shop in the Store, Crate & Barrel Lifts Web Sales 44%

The e-commerce, brick-and-mortar link

Crate & Barrel found a way to increase its Web sales conversion rate by 44 percent—and it wasn't through the meticulous, oft-employed procedure that e-retail wonks call multivariate testing. Instead, the home-decor…

Crate & Barrel Splits With TBWA\Chiat\Day

Worked together for 2 years

The Playa del Rey, Calif., office of TBWA\Chiat\Day is splitting with client Crate & Barrel at the end of April when the agency’s contract with the retailer ends, sources said. Representatives…

Piqora Debuts Analytics for Instagram and Tumblr

AMC, Crate & Barrel among earlier testers

Piqora, formerly known as Pinfluencer, is expanding its social media analytics service beyond Pinterest to include Instagram and Tumblr. AMC and Crate & Barrel are brands that have been beta-testing…

Crate & Barrel Apologizes for Selling 'Beggar Wallet' Inspired by NYC Homeless

Item is pulled from CB2 store

Crate & Barrel wins this week's honors for most offensive marketer after being forced to stop selling a "Lucky Beggar Wallet" for $15.95, mocking those who can't even afford to…

SapientNitro: Major Retailers Lack In-Store Digital Savvy

Bloomingdale's and Sephora are lone bright spots among retailers

SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well. A number…

Crate & Barrel Finds New Lead Agency

TBWA\Chiat\Day succeeds Phenomenon

TBWA\Chiat\Day is getting into the home décor business. Crate & Barrel has hired the agency’s office in Playa del Rey, Calif., to handle its creative account, the retailer confirmed today. The…

Crate & Barrel Review Enters Final Stage

2 shops vie for lead agency status

Crate & Barrel, which turns 50 this year, is undergoing a makeover of sorts. In the fall, the company named new top leadership—including a new CEO—and now the home retailer…

Shopkick Partners With Crate & Barrel

Location-based shopping app now has 1.4M users

Shopkick, a location-based shopping app, announced on Thursday that it has hit 1.4 million users and is partnering with Crate & Barrel. The home goods retailer will give “kickbucks”—Shopkick’s currency…

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