Topic: Crash the Super Bowl
Type
Frito-Lay Likes the Data From Doritos' 'Crash the Super Bowl'
Facebook-anchored effort hits 100 million views
Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner. The Frito-Lay brand—which had anchored the effort on a microsite in…
Losing Game: Super Bowl Ads and the Mute Button
28% of spot's impact lost without sound, per researcher
At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not…
Pros and Cons of 5 Doritos 'Crash the Super Bowl' Finalists
Lots of animals and kids once again
Two dogs, one bear, one blind man, two kids, five men in women's clothing, one blow to the crotch, one screaming goat. Those are the key figures for this year's…
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