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Topic: CoverGirl

Pepsi MAX Brings You 2 of This Week's YouTube Brand Hits PlayStation, GoPro, Chevy, Under Armour also make the list

The brand performing best on the VideoWatch/VidIQ YouTube brand chart this week is Pepsi MAX, which took the top two spots with extreme acts of driving and running. The brand's No.…

March 6, 2014, 1:55 PM EST

Ad of the Day: P&G Surges at Olympic Finish Line With CoverGirl's 'Girls Can' Campaign Star-studded battle cry

Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments. CoverGirl's "#GirlsCan" spot, by Grey in New York,…

February 24, 2014, 10:26 AM EST

Talia Castellano, the World's Most Inspiring CoverGirl, Dies of Cancer at 13 760,000 YouTube fans among those in mourning

Talia Castellano, the 13-year-old honorary CoverGirl who inspired and entertained hundreds of thousands with her fighting spirit and her YouTube makeup tutorials, died Tuesday at age 13. "It is with…

July 16, 2013, 4:05 PM EDT

P&G Partners With Zefr to Listen In on YouTube Fan Base Startup making its pitch next week at Cannes

All brands want to be content creators these days—and if their customers will create content for free, even better. But in the vast sea of YouTube videos, it’s not easy…

June 14, 2013, 10:00 AM EDT

Fans Crush Brands When It Comes to YouTube Branded content pales in comparison to user-produced fare, per Zefr

YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is…

June 13, 2013, 12:00 AM EDT

Meet Talia Castellano, the World's Most Inspiring CoverGirl Brand celebrates teen cancer patient and budding makeup artist

CoverGirl has finally gotten around to releasing this wonderful photo of Talia Castellano, a 13-year-old cancer patient and budding makeup artist whom the brand named an honorary CoverGirl last month.…

October 15, 2012, 11:30 AM EDT

EspnW Nabs More Users, Brands Women's sports site lands several new sponsors

EspnW is starting to gain some traction. The female-sports-centric site, launched in December 2010, reached a new traffic zenith in August. The site pulled in 3 million unique users, per Omniture—driven…

October 15, 2012, 7:00 AM EDT

P&G's Olympics Routine Goes Big on Digital Augmented reality gets surprisingly little action, though

If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort. The CPG giant seems to be making good…

August 3, 2012, 7:07 PM EDT

The Lash Stand Will new attitudes and regulatory oversight hit delete on some photo retouching in print ads?

The Very Famous Pop Diva insisted that her magazine headshots were absolutely not retouched. That straight white smile? Hers. That luminous skin? Hers. The big beautiful eyes? Hers, all hers,…

May 29, 2012, 12:01 AM EDT

Taylor Swift's CoverGirl Ad Is Pulled Over Bogus Eyelashes Photoshop strikes again

Of all the blatant and unnecessary Photoshops in fashion photography, the hammer came down on Taylor Swift's eyelashes? Really? Yes, really, according to the National Advertising Division of the Council…

December 23, 2011, 9:29 AM EST