Topic: CoverGirl

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

Stereotypes won't work on younger consumers

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a few eyebrows last week when…

Big Brands Like CoverGirl and Coke Are Finding the Perfect Moment to Deliver Mobile Ads

Timing is everything

Bottom-of-the-page mobile banner ads can be tough sells nowadays if you work at a media company, whether you're pitching them to an advertiser or a consumer. And mobile banners' underlying issue…

Janelle Monáe Is Building a Music Empire That Will Spark 'a Revolution in Your Head'

Her Wondaland label spotlights and empowers emerging artists

Janelle Monáe wants the world to know that Wondaland Records, the singer-songwriter-producer's new venture with Sony Music Entertainment's Epic Records, is not merely a record label—it's a movement. Wondaland is "a…

Pepsi MAX Brings You 2 of This Week's YouTube Brand Hits

PlayStation, GoPro, Chevy, Under Armour also make the list

The brand performing best on the VideoWatch/VidIQ YouTube brand chart this week is Pepsi MAX, which took the top two spots with extreme acts of driving and running. The brand's No.…

Ad of the Day: P&G Surges at Olympic Finish Line With CoverGirl's 'Girls Can' Campaign

Star-studded battle cry

Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments. CoverGirl's "#GirlsCan" spot, by Grey in New York,…

Talia Castellano, the World's Most Inspiring CoverGirl, Dies of Cancer at 13

760,000 YouTube fans among those in mourning

Talia Castellano, the 13-year-old honorary CoverGirl who inspired and entertained hundreds of thousands with her fighting spirit and her YouTube makeup tutorials, died Tuesday at age 13. "It is with…

P&G Partners With Zefr to Listen In on YouTube Fan Base

Startup making its pitch next week at Cannes

All brands want to be content creators these days—and if their customers will create content for free, even better. But in the vast sea of YouTube videos, it’s not easy…

Fans Crush Brands When It Comes to YouTube

Branded content pales in comparison to user-produced fare, per Zefr

YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is…

Meet Talia Castellano, the World's Most Inspiring CoverGirl

Brand celebrates teen cancer patient and budding makeup artist

CoverGirl has finally gotten around to releasing this wonderful photo of Talia Castellano, a 13-year-old cancer patient and budding makeup artist whom the brand named an honorary CoverGirl last month.…

EspnW Nabs More Users, Brands

Women's sports site lands several new sponsors

EspnW is starting to gain some traction. The female-sports-centric site, launched in December 2010, reached a new traffic zenith in August. The site pulled in 3 million unique users, per Omniture—driven…