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Study: Print Coupons Are Still More Popular Than Digital Deals Among Moms 78% cannot quit the paper

Digital, evidently, hasn't destroyed the newspaper coupon. Heads of household still search paper media for deals more than they do Google, Bing, Yahoo, etc., per a study by Womensforum.com, which…

January 30, 2014, 6:00 AM EST

Walgreens and Starbucks Go Mobile for Black Friday Retailer's app offers new holiday ad opps

Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has been…

November 19, 2012, 12:03 PM EST

Mobile Shoppers Iffy on Coupon Redemption Study: Only half sometimes redeem deal

Brands running mobile coupon campaigns, take heed: You might as well require consumers redeem the coupon in stores. Of the consumers who prefer to buy items in brick-and-mortar stores, 81 percent…

July 24, 2012, 8:00 AM EDT

Big Pharma's Jagged Little Pill A class-action suit might halt marketing brand-name drugs via subsidy coupons

As acting counsel of DC 37, a New York-based union health plan that covers 313,000 members, Audrey Browne is naturally hyperconscious of the rising cost of prescription drugs. “We monitor…

March 19, 2012, 6:01 AM EDT

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