Topic: coupons

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Young adults are going old school

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email…

Study: Print Coupons Are Still More Popular Than Digital Deals Among Moms

78% cannot quit the paper

Digital, evidently, hasn't destroyed the newspaper coupon. Heads of household still search paper media for deals more than they do Google, Bing, Yahoo, etc., per a study by, which…

Walgreens and Starbucks Go Mobile for Black Friday

Retailer's app offers new holiday ad opps

Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has been…

Mobile Shoppers Iffy on Coupon Redemption

Study: Only half sometimes redeem deal

Brands running mobile coupon campaigns, take heed: You might as well require consumers redeem the coupon in stores. Of the consumers who prefer to buy items in brick-and-mortar stores, 81 percent…

Big Pharma's Jagged Little Pill

A class-action suit might halt marketing brand-name drugs via subsidy coupons

As acting counsel of DC 37, a New York-based union health plan that covers 313,000 members, Audrey Browne is naturally hyperconscious of the rising cost of prescription drugs. “We monitor…