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Topic: coupons

Study: Print Coupons Are Still More Popular Than Digital Deals Among Moms

78% cannot quit the paper

Digital, evidently, hasn't destroyed the newspaper coupon. Heads of household still search paper media for deals more than they do Google, Bing, Yahoo, etc., per a study by Womensforum.com, which…

Walgreens and Starbucks Go Mobile for Black Friday

Retailer's app offers new holiday ad opps

Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has been…

Mobile Shoppers Iffy on Coupon Redemption

Study: Only half sometimes redeem deal

Brands running mobile coupon campaigns, take heed: You might as well require consumers redeem the coupon in stores. Of the consumers who prefer to buy items in brick-and-mortar stores, 81 percent…

Big Pharma's Jagged Little Pill

A class-action suit might halt marketing brand-name drugs via subsidy coupons

As acting counsel of DC 37, a New York-based union health plan that covers 313,000 members, Audrey Browne is naturally hyperconscious of the rising cost of prescription drugs. “We monitor…

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