Topic: coupons
Type
Walgreens and Starbucks Go Mobile for Black Friday
Retailer's app offers new holiday ad opps
Walgreens has partnered with Starbucks in a Black Friday mobile couponing initiative—which includes a touch of gamification—showing off some of the back-end work the pharmacy and grocery giant has been…
Mobile Shoppers Iffy on Coupon Redemption
Study: Only half sometimes redeem deal
Brands running mobile coupon campaigns, take heed: You might as well require consumers redeem the coupon in stores. Of the consumers who prefer to buy items in brick-and-mortar stores, 81 percent…
Big Pharma's Jagged Little Pill
A class-action suit might halt marketing brand-name drugs via subsidy coupons
As acting counsel of DC 37, a New York-based union health plan that covers 313,000 members, Audrey Browne is naturally hyperconscious of the rising cost of prescription drugs. “We monitor…
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