Topic: Cottonelle

Cottonelle Wants You to 'Go Commando' With a Butt So Clean It Doesn't Need Undies

Also, don't throw your panties at New Kids on the Block

Cottonelle wants you to "go commando." That's right, the toilet paper brand says you should walk around without underwear because its CleanRipple texture imparts a superior clean. In fact, they've hired…

More and More, Marketers Venture Into Bathroom Humor

Looking for big laughs and brand recognition

Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral. A Kmart spot in…

OMD's Final Front Brings Together Brands and New Original Content

Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

Social Media Usage Swells at New York Fashion Week

Digital threads are on trend at this year's shows

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official…