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Topic: Cotton Bowl

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ESPN Inks Dr Pepper as First Mega-Sponsor of the College Football Playoff Series Soft drink brand will present championship trophy

ESPN has signed on Dr Pepper as the first official Championship Partner of the College Football Playoff series, which kicks off on Jan. 1 in Pasadena and New Orleans. Analogous to…

March 25, 2014, 1:06 PM EDT

Final BCS Title Game Is One for the Ages Epic FSU-Auburn tilt draws 25.6 million viewers

College football’s oft-derided Bowl Championship Series went out on a high note Monday night, as the thrilling Florida State-Auburn showdown proved to be one of the most-watched programs in cable…

January 7, 2014, 7:54 PM EST

Fox Bows Double Box Ad Format in MLB Broadcast Picture-in-picture execution to pop up in Sox-Tigers game

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to…

June 21, 2013, 4:17 PM EDT

Bowling Them Over: BCS Has ESPN Seeing Green Sales, ratings through the roof as bowl season kicks off

Despite the name and the venue, the game formerly known as the uDrove Humanitarian Bowl is anything but small potatoes. Rechristened the Famous Idaho Potato Bowl earlier this summer, this mid-December…

December 20, 2011, 7:28 AM EST

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