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Topic: Cosmopolitan

These Ad and Media Bigwigs Know Their Business Sorrell, Goodby, Pittman and more on surfing the digital disruption

One thing has been a constant across the last three-and-a-half decades since Adweek was born: change, and the business, cultural and technological disruptions that have rocked and that continue to…

November 10, 2013, 8:28 PM EST

Hearst Touts Live Events at 'Magazine Upfront' Get ready for a Cosmo conference and Food Network mag festival

This afternoon at its New York headquarters, Hearst Magazines held what it’s calling “the very first magazine Upfront,” where it showcased new content for the coming year for an audience…

October 15, 2013, 8:08 PM EDT

Advertising Week Ramps Up on Native Ads, Data and Second-Screen More content about digital video, dynamic women and talent, too

When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's…

September 17, 2013, 12:52 AM EDT

Who Made the September Issue Covers and Why [Video] Emma Bazilian explains the faces on this month's pile of fashion behemoths

As the days get shorter and summer comes to an end, keep that beach body in shape by lugging home a pile of September magazines. Your biceps will scream with…

August 26, 2013, 3:36 PM EDT

Hearst Replaces Web Editors at Cosmo and Elle New talent comes from BuzzFeed, Fashionista

Hearst has shaken up the top Web jobs at Cosmopolitan and Elle. The magazine publisher's digital arm just announced that Amy Odell, who previously edited fashion coverage at BuzzFeed, will serve…

August 20, 2013, 5:42 PM EDT

Hearst Projecting September Ad Growth for Fashion Set Elle, Bazaar, Marie Claire closing record-breakers

Fashion magazines haven't yet closed their September issues in the hotly contested ad page race, but Hearst is hoping to grab the spotlight ahead of its rivals, revealing that Elle, Harper's…

July 10, 2013, 9:31 AM EDT

Hearst Is the Latest Publisher to Jump On Native Ad Trend Scale across brands

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired,…

May 27, 2013, 9:57 PM EDT

Cosmo's Joanna Coles Wants to Talk Politics, Not Just Sex Trashy ads out, political coverage in

It’s been just over six months since Joanna Coles took over as editor in chief of Cosmopolitan, bringing with her a long list of goals from reviving the legacy of…

April 15, 2013, 12:28 AM EDT

New Cosmo Site Feature Lets Viewers 'WTF' or 'OMG' a Story Partnership with Social Amp lets readers react to stories via Facebook

Apart from the ubiquitous “like,” magazine fans don’t typically have many options for interacting with their favorite titles on Facebook. That’s why, when Facebook announced the release of Open Graph…

February 25, 2013, 1:39 PM EST

Miley Cyrus Stages Cosmo Takeover Incites fans via Twitter to reorganize newsstands

If you couldn’t find your copy of Better Homes and Gardens on newsstands over the weekend, a possible explanation: Miley Cyrus went braless on the March cover of Cosmo, and it seems…

February 4, 2013, 4:23 PM EST

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