Advertisement

Topic: Cooking Channel

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Culinary passion and need create deep connections

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new…

Scripps Is Planning a 6-Network Halloween Crossover Special

Upfront highlights multiplatform brand opportunites

Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties. Scripps Networks Interactive—home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and…

How These Cable Networks Have Been Able to Grow Their Unscripted Audiences

The truth about reality

It's tough out of there for TV shows. With so many choices for viewers, increasing competition from digital streamers, not to mention cord cutters, it's never been more challenging for…

Scripps Launches TV Everywhere, Complete With Targeted Advertising

HGTV, Food Network now livestreaming

Another TV company is diving into TV Everywhere, with Scripps Networks Interactive now offering livestreaming of HGTV, Travel Channel, Food Network, DIY Network and Cooking Channel. TV Everywhere platform provider Anvato…

Food Network Beefs Up Its Prime-time Menu With 24 New Series

Spinoffs and stars dominate upfront offerings

The Food Network, which unveiled a virtual buffet of new shows Wednesday, wants to make sure nobody goes away hungry. Together with sister network Cooking Channel, the two Scripps networks will…

A+E Nets' New Lifestyle Channel Is Using Recognizable Stars to Take on Scripps

FYI will also use homegrown talent

Its nickname is the Little Bread Corvette, and it’s an edible car, though it might not be appetizing to anyone other than the quirky characters behind the YouTube megahit videos,…

Scripps Pitches Web Shows With Vanilla Ice and Rev Run

Also discloses interesting online data

At Scripps Networks Interactive's first NewFronts presentation, the media company brought out DIY Network stars Vanilla Ice and Rev Run, Food Network celebrity chef Bobby Flay and a few other…

Brian Boitano Stands Strong in Sochi for Gay Rights

He prefers watching the Olympics on TV

Specs Who Brian Boitano Age 50 Accomplishments Olympic gold medal-winning skater; member of the U.S. delegation to the 2014 Sochi Winter Olympics; host of Brian Boitano’s Italian Adventure on the Cooking Channel and…

Scripps Cautious When It Comes to Buying Tribune's Stake in Food

Scatter pricing, upfront pricing both up

Scripps Networks Interactive CFO Joe NeCastro said today that the company was in no hurry to buy the remaining stake in Food Network still owned by Tribune on the company's…

Portrait: Leroy + Clarkson

From styling new logos to fashion shows, the creative shop knows how to get at the essence of cable TV

Specs Who (l. to r.) Creative director JulianBevan, strategic marketing director Benson Hausman, founder Daniel Fries,senior art director Laura Rieland What Creative, design and production company Where New York offices Capturing the essence of…

Advertisement