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Topic: Conversation

Why the Conversational Power of Podcasting Is the Future of Advertising

Medium's simplicity drives engagement

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands,…

DIGO Names Head of Brand Management

New position follows growth spurt

A new business growth spurt at DIGO Brands has led the New York shop to create a new management role. The focus of the new role, director of brand solutions, is…

Agencies tackle Islam's image in America

In light of the controversy over the proposed Islamic center two blocks from Ground Zero, Adweek challenged agencies to apply their skills to address anti-Muslim sentiment in America. The…

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