Topic: Contently

The Success of Native Advertising Hinges on Earning Readers’ Trust

Brands need to get better at converting paid media into a loyal audience

There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let some air out of…

LinkedIn Opens Ad Platform

Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

Skimping on Fees and Avoiding Journalists: Are Publishers Doing Native on the Cheap?

Could be moving toward an advertorial model

From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always share equally in the booty is journalists. While…

Genuine Brand Publishing Needs to Trump Generic Content Marketing

Can’t just tick a box on media plans

 Content marketing, alleged industry savior for publishers, advertisers and marketers alike, is going through a bit of a crisis of conscience. As a medium it’s come so far and so…

Contently Launches Multimedia Offering for Brands

Content marketing platform taps 100 contributors to start

As content marketing matures, brands are increasingly looking beyond text to media like video and graphics. Contently, a company that connects journalists with brands, is looking to capitalize on that…

Contently Introduces Online Magazine to Cover Content Marketing

Company plans to put out quarterly print edition

Contently is launching an online magazine focused on the very topic the company cares about most: content marketing. The publication, which went live Tuesday morning, is called the Content Strategist, and…

Contently Wants to Help Brands Be Publishers

Changes speak to growing pains of content marketing

Contently, a startup that helps brands find freelance writers, is rolling out a number of new features this week for brands that are pushing to communicate with consumers with stories…