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Skimping on Fees and Avoiding Journalists: Are Publishers Doing Native on the Cheap? Could be moving toward an advertorial model

From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always share equally in the booty is journalists. While…

January 14, 2014, 12:50 AM EST

Genuine Brand Publishing Needs to Trump Generic Content Marketing Can’t just tick a box on media plans

 Content marketing, alleged industry savior for publishers, advertisers and marketers alike, is going through a bit of a crisis of conscience. As a medium it’s come so far and so…

October 21, 2013, 11:01 PM EDT

Contently Launches Multimedia Offering for Brands Content marketing platform taps 100 contributors to start

As content marketing matures, brands are increasingly looking beyond text to media like video and graphics. Contently, a company that connects journalists with brands, is looking to capitalize on that…

September 24, 2013, 12:59 PM EDT

Contently Introduces Online Magazine to Cover Content Marketing Company plans to put out quarterly print edition

Contently is launching an online magazine focused on the very topic the company cares about most: content marketing. The publication, which went live Tuesday morning, is called the Content Strategist, and…

June 18, 2013, 9:30 AM EDT

Contently Wants to Help Brands Be Publishers Changes speak to growing pains of content marketing

Contently, a startup that helps brands find freelance writers, is rolling out a number of new features this week for brands that are pushing to communicate with consumers with stories…

March 25, 2013, 12:01 AM EDT

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