content strategy | Adweek

Topic: content strategy

Why Companies Need a Head of Content Strategy, Creation and Distribution Data mining their own information

Content is marketing, we all know that. But marketing is also content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee…

September 1, 2013, 10:10 PM EDT

Contently Introduces Online Magazine to Cover Content Marketing Company plans to put out quarterly print edition

Contently is launching an online magazine focused on the very topic the company cares about most: content marketing. The publication, which went live Tuesday morning, is called the Content Strategist, and…

June 18, 2013, 9:30 AM EDT

Ogilvy Names Head of Content Strategy Jonathan Sackett to fill new position

Jonathan Sackett is taking his digital chops to Ogilvy & Mather. After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy:…

May 16, 2012, 2:03 PM EDT