Topic: content strategy

The Slide That Launched a Thousand Arguments at Cannes

R/GA and Beats tackle the 'numbing consensus' of marketing briefs

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law,…

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video]

Plan to improvise, or your client takes the beating

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected…

Why Companies Need a Head of Content Strategy, Creation and Distribution

Data mining their own information

Content is marketing, we all know that. But marketing is also content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee…

Contently Introduces Online Magazine to Cover Content Marketing

Company plans to put out quarterly print edition

Contently is launching an online magazine focused on the very topic the company cares about most: content marketing. The publication, which went live Tuesday morning, is called the Content Strategist, and…

Ogilvy Names Head of Content Strategy

Jonathan Sackett to fill new position

Jonathan Sackett is taking his digital chops to Ogilvy & Mather. After 14 months as chief digital officer at DDB in Chicago, Sackett is assuming a North American role at Ogilvy:…