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Topic: comScore

Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

ComScore report cites 'halo effect' of high-quality content

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at…

ComScore Is Working With xAd to Measure Foot Traffic From Online Ads

Will focus on location lift and eventually revenue

ComScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd's mobile campaigns are for driving in-store visits.  Today, the companies introduced a new tool called comScore Location Lift…

Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics

Social media platform increases transparency

In an effort to improve transparency and maintain marketers' trust, Facebook is expanding its third-party verification program related to viewability and attention metrics for ads. In a blog post published today,…

What's Causing Vice's Huge Fluctuations in Web Traffic?

It rebounded in March after a steep drop in February

Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last…

ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought

Vantage data platform gains targeting across TV and digital

The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom. Today, the companies announced a multi-year cross-platform measurement deal, which will allow Viacom to…

As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

New, multiplatform tools could help

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode…

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Competition with comScore already heating up

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some…

ComScore to Acquire Rentrak and Take on Nielsen

Move comes as networks demand multiplatform measurement tools

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for…

News Startups Like 'LittleThings' Are Trying to Tackle Viewability Early

But mobile may throw a wrench into their plans

The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media…

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think

Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

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