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Topic: Comic-con

AirSign Combines Social Media With Skywriting

Heads up, hashtag lovers

The next big platform for social media advertising could be up—way up—if skywriting firm AirSign has anything to say about it. The Gainesville, Fla.-based firm is one of the top…

Key & Peele Look Back on What Made Their 'Liam Neesons' Spot a Promoted Clip Worth Watching

Duo is selective about selling characters for ads

Jokesters Keegan-Michael Key and Jordan Peele—best known for their Comedy Central sketch comedy show Key & Peele—have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. In…

Hot Wheels Rolls a Life-Size Darth Vader Car Into Comic-Con

Sure to inspire some heavy breathing

To promote its new line of Star Wars-themed character cars and die-cast ships, Hot Wheels showed up at San Diego Comic-Con this week with a life-size Darth Vader car. The car,…

Can a Career TV Exec Bring Ambitious Xbox Shows to Life?

The Microsoft exec develops interactive video for next-gen consumers

Specs Name Jordan Levin New gig Evp, Microsoft Old gig CEO, Generate Age 45 How did you land at Microsoft? The simplest way of making the connection is that [Microsoft entertainment and digital media president]…

Comic-Con Is No Longer Just a Nerd Fest

What's in it for media types and marketers?

Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed…

At Comic-Con, Brands Join Forces for Big Activations

Think of it as a team-up

With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple…

Turner Wraps Upfront Business; Broadcast Still in Motion

Buyers are at the midway point with cable, while Big Four will be down in volume

Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago. According to multiple sources,…

Brands Are Flocking to the Star Wars Nerd Procession

The Course of the Force attracts big sponsors

If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the…

Cartoon Network's Regular Show’s Surprising Creative Process

It all started with lollipops

Specs Who J.G. Quintel Age 30 Gig Creator of Regular Show News Winner of a 2012 Primetime Emmy Award; renewed for fifth season Regular Show is known for its off-the-wall scenarios and characters; there’s a human…

EA takes booth babe lechery to a new level

Earlier this year, I suggested that banning booth babes at E3 hadn't done a thing to deter the sexism in the electronic entertainment industry, so what's the harm in having…

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