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Topic: Comic-con

Which Celebrities, Movies and TV Shows Won Comic-Con on Twitter?

Mockingjay, DC Comics get people talking

Jennifer Lawrence doesn't tweet. But her fans sure do. "The idea of Twitter is so unthinkable to me," the star told the BBC last fall. Still, people using the hashtag #SDCC…

The 6 Best TV Trailers You Might Have Missed From Comic-Con

Which shows dominated the San Diego fest?

This year's San Diego Comic-Con has wrapped, and while audiences predictably went nuts over Star Wars: The Force Awakens' charming behind-the-scenes footage and the new Batman v Superman: Dawn of…

12 Intriguing Digital Marketing Stats From the Past Week

How Serena won on social media, too

The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across: 1.…

AirSign Combines Social Media With Skywriting

Heads up, hashtag lovers

The next big platform for social media advertising could be up—way up—if skywriting firm AirSign has anything to say about it. The Gainesville, Fla.-based firm is one of the top…

Key & Peele Look Back on What Made Their 'Liam Neesons' Spot a Promoted Clip Worth Watching

Duo is selective about selling characters for ads

Jokesters Keegan-Michael Key and Jordan Peele—best known for their Comedy Central sketch comedy show Key & Peele—have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. In…

Hot Wheels Rolls a Life-Size Darth Vader Car Into Comic-Con

Sure to inspire some heavy breathing

To promote its new line of Star Wars-themed character cars and die-cast ships, Hot Wheels showed up at San Diego Comic-Con this week with a life-size Darth Vader car. The car,…

Can a Career TV Exec Bring Ambitious Xbox Shows to Life?

The Microsoft exec develops interactive video for next-gen consumers

Specs Name Jordan Levin New gig Evp, Microsoft Old gig CEO, Generate Age 45 How did you land at Microsoft? The simplest way of making the connection is that [Microsoft entertainment and digital media president]…

Comic-Con Is No Longer Just a Nerd Fest

What's in it for media types and marketers?

Meanwhile, in San Diego, something unusual is afoot! Who are these strangers walking the halls of Comic-Con? Not the 150,000 comic book collectors, sci-fi movie completists and nerdy super-fans dressed…

At Comic-Con, Brands Join Forces for Big Activations

Think of it as a team-up

With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple…

Turner Wraps Upfront Business; Broadcast Still in Motion

Buyers are at the midway point with cable, while Big Four will be down in volume

Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago. According to multiple sources,…

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