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Topic: Comedy Central

Comedy Central Is Expanding Its Branded Content Approach With a Slate of Short-Form Series

Applies linear development mindset to new spots

As Comedy Central puts the finishing touches on its star-studded upfront presentation later today, the network is also quietly expanding its approach to branded content, prepping a new slate of…

Hillary Clinton Will Be on This Wednesday's Episode of Broad City

Creators discuss whether their show is 'millennial' and 'feminist'

If you've been wondering when Hillary Clinton will appear on Broad City, the answer is Wednesday, March 16. That revelation came at South by Southwest Interactive on Saturday morning during…

Dove and Comedy Central's Emoji Data Show Why Brands Are Now All About Messaging Apps

They're millennial marketing gold

More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.  Robert Candelino, marketing vp for Unilever, quickly…

Custom Spots for Honda Help Promote Comedy Central's Late-Night Comedy Crossover

3 programs merge for one night only

Two of Comedy Central's late-night correspondents, Jordan Klepper and Mike Yard, have found a new use for Honda's 2016 Civic: drag racing, at least until the network's legal department wisely…

Larry Wilmore's Ratings Are 55% Lower Than The Colbert Report, and This Clip May Prove Why

Many viewers attack a perceived 'anti-intellectual' shift

Has Comedy Central's late-night talk lineup lost some of its intellectualism since the departures of Jon Stewart and Stephen Colbert? Yes, according to quite a few viewers on Reddit, and…

The Super Bowl Is Stephen Colbert's Opening Act, and He's Ready to Make the Most of It

Sunday may bring his biggest audience ever

CBS should have no problem drawing at least 110 million viewers to its Super Bowl 50 broadcast on Feb. 7, but the network has even grander ambitions for what could…

Here’s How Viacom’s Networks Will Try to Bounce Back in 2016

Comedy Central, MTV and TV Land announce big renewals, new shows

After a rough couple of years for its cable networks, Viacom is trying to finally right the ship in 2016. Ratings for Viacom's TV networks—including MTV, Comedy Central, Nickelodeon, Spike and…

The Ads Are Defeated, for Now, on South Park's Brilliant, Biting Season Finale

But in the end, 'You will never be rid of ads'

The ads lost the battle on South Park's season finale Wednesday night—although they may still end up winning the war. The Dec. 9 episode, "PC Principal Final Justice," brought the Comedy Central show's…

South Park Sets Its Sights on Advertising Yet Again, Blasting Branded Content and Targeted Ads

The kids learn anything (or anyone) could be an ad

Trey Parker and Matt Stone hysterically satirized ad blocking and sponsored content during the Nov. 18 episode of South Park, but it turns out the show creators still had plenty…

Ad of the Day: Rick and Morty Fans Find Their Carl's Jr. Ad to Be Quite Tasty Indeed

The show's creators produced the spot with 72andSunny

Die-hard fans of Adult Swim's cult favorite hit Rick and Morty are jonesing for Season 3, but they'll have to settle instead for a Season 2 marathon this week on…

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