Topic: Comedy Central

Ad of the Day: South Park Drove These Mobile Billboards to Places They Weren't Wanted

Site-specific ads recall hilarious unpleasantries from past seasons

We will never be able to forgive South Park—or thank it enough—for that one time it utterly decimated native advertising in a story arc. But to promote its 20th season,…

Comedy Central Cancels The Nightly Show With Larry Wilmore

18-month run didn't take hold with viewers

The final The Nightly Show with Larry Wilmore will air this Thursday, Comedy Central announced. The cancelation came down to ratings and contract renewals, Comedy Central president Kent Alterman tells The…

Jeff Ross Does Drive-By Roastings for Dodge in Comedy Central Branded Spot

Viacom Velocity-produced content promotes Roast Battle

Many brands would want to stay clear of comedian Jeff Ross's no-holds-barred roasts for Comedy Central, but not Dodge. The company is teaming up with Ross—known as Comedy Central's "Roastmaster General"—for…

Veep Star Sam Richardson's New Comedy Central Show Is About Local Ad Guys in Detroit

And he's got a binge-watching recommendation

Specs Name Sam Richardson Age 32 Claim to fame Stars as Richard Splett on HBO's Veep (Sundays, 10:30 p.m.); appears in Mike & Dave Need Wedding Dates (July 8) and Ghostbusters (July 15);…

Viacom's Sales Chief Uses Data to Get to Know Millennials Better

Jeff Lucas' content creation game is on point

Specs Current gig Head of marketing and partner solutions, Viacom Previous gig Head of sales and marketing, music and entertainment, Viacom Age 52 Snapchat mainchair2323 Adweek: You've been in sales at Viacom for 11 years—a…

To Get Its Message to Advertisers, Comedy Central Let Its Stars Crack Jokes

Laughs prove more effective than speeches about data

Comedy Central set expectations high for Thursday's upfront presentation by adopting a Donald Trumpesque slogan: "Making upfronts great again." Then the network did just that. Its secret weapon? The execs took…

Comedy Central Is Expanding Its Branded Content Approach With a Slate of Short-Form Series

Applies linear development mindset to new spots

As Comedy Central puts the finishing touches on its star-studded upfront presentation later today, the network is also quietly expanding its approach to branded content, prepping a new slate of…

Hillary Clinton Will Be on This Wednesday's Episode of Broad City

Creators discuss whether their show is 'millennial' and 'feminist'

If you've been wondering when Hillary Clinton will appear on Broad City, the answer is Wednesday, March 16. That revelation came at South by Southwest Interactive on Saturday morning during…

Dove and Comedy Central's Emoji Data Show Why Brands Are Now All About Messaging Apps

They're millennial marketing gold

More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.  Robert Candelino, marketing vp for Unilever, quickly…

Custom Spots for Honda Help Promote Comedy Central's Late-Night Comedy Crossover

3 programs merge for one night only

Two of Comedy Central's late-night correspondents, Jordan Klepper and Mike Yard, have found a new use for Honda's 2016 Civic: drag racing, at least until the network's legal department wisely…