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Topic: Coca-Cola

Why Pay for Creative When Selfies Will Do? Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

June 8, 2014, 8:14 PM EDT

World Cup Mania Takes Over Top 10 Branded Videos Adidas, Samsung, Visa all top the VidIQ chart

With less than a week to go until the World Cup, seven of the top 10 branded videos plug soccer-themed spots this week. Adidas claimed the No. 1 spot this week…

June 6, 2014, 4:33 PM EDT

No Power? No Problem. Coke Creates Bio Cooler for Villages Off the Grid Evaporation keeps drinks cool

Behold Coca-Cola's newest happiness machine: the Bio Cooler, a soft-drink dispenser that doesn't need electricity or batteries to operate. The unit, developed by Leo Burnett Colombia and the International Physics Centre…

June 6, 2014, 11:59 AM EDT

IHG and Coca-Cola Look for Next Instagram Video Star This Summer Video kiosks give UGC unique twist

InterContinental Hotels Group’s summer promotion gives movie fans 15 seconds to pitch their most creative story idea to Hollywood for a chance to meet actor Josh Lucas. Summer promotions are a…

June 4, 2014, 1:18 PM EDT

Adweek's Top 5 Commercials of the Week: May 23-30 Happy ads and a haunting PSA. Pick your favorite

From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand…

May 30, 2014, 10:23 AM EDT

Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the…

May 28, 2014, 1:46 PM EDT

Adweek's Top 5 Commercials of the Week: May 16-23 Sweet dreams and troubling nightmares. Vote for your favorite spot

Looking out at the holiday weekend, it's no wonder we're dreaming here at Adweek—as are some of the brands who served up our best commercials of the week.  PETA got help…

May 23, 2014, 10:51 AM EDT

Miller Lite Enlists Twitter for First-Ever User-Generated Commercial Incentivizes social sharing with prizes

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest. The "Show Us Your Miller Time" summer campaign…

May 22, 2014, 4:33 PM EDT

This Content Marketer Also Produces Documentaries Omelet works for AT&T, HBO, Red Bull

Specs Who (From left) Naj Allana, CFO; Ryan Fey, co-founder, chief brand officer; Sarah Anderson, CCO; Don Kurz, chairman, CEO; Mike Wallen, evp, content and development; Victoria Guenier, head of production;…

May 21, 2014, 9:29 PM EDT

Coca-Cola Unveils First TV Ad Made Completely With User-Generated Content Teens show what a sip of the soda feels like

Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations). The spot, produced by Wieden + Kennedy and set…

May 20, 2014, 11:59 AM EDT

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