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Topic: Coca-Cola

Adweek's Top 5 Commercials of the Week: June 13-20 Women's issues, the World Cup and a stiff drink—vote for your favorite

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a…

June 20, 2014, 10:01 AM EDT

Ad of the Day: Coke Sends World Cup Trophy to Sarajevo School Founded in wartime, Bubamara sends players to the pros

Soccer and soda bring people together despite violent and bitter political conflicts, says a new ad from Coca-Cola. 2014 is Bosnia and Herzegovina's first time playing in the World Cup, and…

June 19, 2014, 10:34 AM EDT

McCann Lima Is All Smiles After Winning Media Grand Prix for Coke's 'Happy ID' Cramer-Krasselt gets gold for 'Luna Corona'

CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting…

June 17, 2014, 3:30 PM EDT

Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles Plastic made partially from plants

Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors and…

June 12, 2014, 10:56 AM EDT

Coca-Cola Bolsters QuizUp Content to Include 40 Categories Trivia app reaches 20 million users

On Wednesday, Coca-Cola will launch a new section of branded content in the QuizUp gaming app to include more than 18,000 World Cup trivia questions specific to each country competing…

June 11, 2014, 9:00 AM EDT

Coca-Cola Has Done Some Great Stunts Lately, but 'Happy Cycle' Is a Disaster Brand fails again on topic of health

Remember the good old days, when a Coca-Cola cost only a nickel, and people weren't always whining about how bad soda is for your health? Coca-Cola does. "A Coke used to cost…

June 9, 2014, 9:32 AM EDT

Why Pay for Creative When Selfies Will Do? Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

June 8, 2014, 8:14 PM EDT

World Cup Mania Takes Over Top 10 Branded Videos Adidas, Samsung, Visa all top the VidIQ chart

With less than a week to go until the World Cup, seven of the top 10 branded videos plug soccer-themed spots this week. Adidas claimed the No. 1 spot this week…

June 6, 2014, 4:33 PM EDT

No Power? No Problem. Coke Creates Bio Cooler for Villages Off the Grid Evaporation keeps drinks cool

Behold Coca-Cola's newest happiness machine: the Bio Cooler, a soft-drink dispenser that doesn't need electricity or batteries to operate. The unit, developed by Leo Burnett Colombia and the International Physics Centre…

June 6, 2014, 11:59 AM EDT

IHG and Coca-Cola Look for Next Instagram Video Star This Summer Video kiosks give UGC unique twist

InterContinental Hotels Group’s summer promotion gives movie fans 15 seconds to pitch their most creative story idea to Hollywood for a chance to meet actor Josh Lucas. Summer promotions are a…

June 4, 2014, 1:18 PM EDT

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