Coca-Cola | Adweek Coca-Cola | Adweek
Advertisement

Topic: Coca-Cola

How Two Millennials With a Talent for Writing Apps Founded Their Own Multimillion Dollar Agency Brands like Jägermeister and Coca-Cola are clients

Specs Who Co-founders and co-CEOs Mark McDonald (l.) and Josiah Humphrey What App development company Where Headquarters in Melbourne, Australia Mark McDonald and Josiah Humphrey were barely teenagers when they went into business together…

October 6, 2014, 7:58 AM EDT

Brand of the Day: How 'Share a Coke' Went Beyond Ingenious Packaging to Boost Sales Personalization across media channels

People love anything personalized, particularly from major marketers, and Coca-Cola smartly played into that this summer by importing the clever "Share a Coke" campaign to the U.S. Personalized bottles and cans buoyed…

September 29, 2014, 1:45 PM EDT

Marketers Are Taking Out-of-Home to the Next Level With Digital Activations Coca-Cola and Jimmy Dean among the brands seeing results

Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts…

September 29, 2014, 12:08 AM EDT

'Share a Coke' Campaign Grows Sales For First Time in 10 Years, WSJ Reports Coca-Cola's big idea started in Australia

Coca-Cola Co. is seeing sales rise for the first time in more than a decade, thanks to its personalized bottle campaign, reports The Wall Street Journal. The "Share a Coke" campaign…

September 26, 2014, 5:39 PM EDT

These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles And they'll pay a lot for them on eBay

Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now…

September 22, 2014, 2:03 PM EDT

Facebook Fans Bring Back Coca-Cola's Surge After 11-Year Hiatus Sold out on Amazon

Coca-Cola’s citrus-flavored Surge is back on the U.S. market after an 11-year absence and already sold out, thanks to a fan campaign carried out mostly via Facebook. The soda maker announced…

September 16, 2014, 2:51 PM EDT

Ad of the Day: Coca-Cola Puts Names to Familiar Faces in Latest Charming Stunt The kindness of strangers

Who's someone you see every day, and often thank, but don't know by name? Coca-Cola thinks you should make up for being maybe a little rude to that person by buying…

September 15, 2014, 12:01 PM EDT

Consumers Trade Recyclables for Burgers at McDonald's in Sweden Campaign from DDB Stockholm targets young Swedes

How do you get young people to care about recycling? Free burgers couldn't hurt. DDB Stockholm and McDonald's collaborated on a campaign in Sweden which allows customers to pay for hamburgers,…

August 28, 2014, 12:24 PM EDT

McCann Wins Back Coke in China Lost brand to Leo Burnett in 2007

McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007,…

August 15, 2014, 12:16 PM EDT

Will $2 Billion Monster Purchase Caffeinate Coke’s Sales? Soda maker buys 17% stake in energy drink brand

The Coca-Cola Co. has spent a reported $2.15 billion on a big share in energy drink maker Monster Beverage Corp. in a move to expand further into the energy drink…

August 15, 2014, 10:37 AM EDT

Advertisement