Topic: Coca Cola

Coca-Cola Debuts Its Magical New Packaging With Some Actual Magic

Vegas performer Justin Flom transforms Cokes ... into other Cokes

Coca-Cola's grown tired of happiness, and is moving on to magic. As one does. In "Taste the Magic," a new spot by agency David, a waiter approaches a table that's ordered…

How This Man Duped a String of Ad Agencies and Almost Got Away With It

Serial fraudster Bill Grizack said exactly what they wanted to hear

The advertising model was broken, and Bill Grizack knew how to fix it. "At The Variable, it was my job to invent the future of creative advertising strategy," his LinkedIn profile…

This 20-Year-Old Agency Stays Relevant by Serving Brands That Want Data-Driven Results

Ansira's clients include Domino's and Jiffy Lube

Specs Who (L. to r.) Trae Clevenger, evp, chief strategy officer; Martin Reidy, president and CEO; and Judge Graham, evp, chief digital officer What Data-driven marketing agency Where St. Louis HQ, with offices…

Starcom MediaVest Lays Off 80 Employees in a Move to Restructure

News follows loss of Walmart's North American business

Starcom MediaVest Group laid off 80 employees today. The Publicis Groupe agency said the layoffs were simply part of a larger, routine restructuring plan and not as a result of…

Thriving in a High-Stakes Review Frenzy, UM Is Adweek's Global Media Agency of the Year

Scored major wins with Coke, BMW and especially J&J

UM's win of Johnson & Johnson's global media business last October awed even the marketer's global CMO Alison Lewis. Not a bad outcome for a self-described "underdog" going up against larger…

Here's What Made Coca-Cola’s Green Glass Bottle the World's Coolest Container

100 years old, and still an icon

You've probably never heard the name of Earl R. Dean. Or, for that matter, the Root Glass Company of Terre Haute, Ind. But there's a good chance that you've held…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

Coca-Cola Names New CMO as Profit Tumbles

2 days after Q3 earnings

The Coca-Cola Co. has reached within its Spanish-Portuguese operations and named Marcos de Quinto as chief marketing officer, replacing Joseph Tripodi following lagging sales. The news comes after Atlanta-based Coca-Cola's inadequate…

Why Are So Many People Attacking Vending Machines These Days?

Snackers get violent

Crime sprees of any kind can be hard to explain, but a recent cluster of attacks is bound to leave even the savviest criminologists puzzled: More Americans seem to be…

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves

Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…