co-branding | Adweek
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Topic: co-branding

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If You Like the Hotel Furniture, You Can Buy It Aloft decorates with (gasp!) catalog accessories

With the ongoing proliferation of boutique hotel chains like Hyatt’s Andaz, Radisson’s Blu and InterContinental’s Indigo, something unusual has taken place in the minds of many travelers: furniture envy. Thanks…

June 20, 2013, 6:00 AM EDT

Health Advocates Say Nestlé Co-Branded Candy With Girl Scouts Violates Pledge Girl Scouts tie-in attractive to kids

No doubt Nestlé thought that co-branding its Nestlé Crunch candy bars with the Girl Scouts was a good way to burnish the company's image. But health activists fighting childhood obesity…

June 18, 2012, 4:08 PM EDT

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