Topic: CMO

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Xerox Names John Kennedy CMO Move takes effect July 28

Xerox today appointed John Kennedy as vp and CMO, effective next week. John Kennedy Kennedy comes from IBM, where he was vp, global business services, responsible for marketing and demand generation…

July 21, 2014, 12:56 PM EDT

88% of Marketing Execs Are Either Maintaining or Increasing Ad Budgets Few are cutting back, per Forbes/Gyro study

There's a healthy strain of cautious optimism among senior marketing executives in the United States, per a quarterly report by Forbes Insights and ad agency Gyro. Thirty-nine percent of execs plan…

October 24, 2013, 7:00 AM EDT

Starbucks Cherry-Picks Sephora to Fill CMO Role Sharon Rothstein jumps to coffee giant

Starbucks today named Sharon Rothstein as its new global CMO, pulling the industry vet away from women's fashion retailer Sephora—where she served as svp of marketing since May 2009. The coffee…

March 18, 2013, 2:31 PM EDT

T-Mobile Taps Industry Vet as New CMO Michael Sievert brings two decades of brand marketing to wireless firm

T-Mobile named Michael Sievert chief marketing officer over the weekend, filling a position that's been open since Cole Brodman retired from the telecom in May. Sievert was was most recently the CEO…

November 19, 2012, 4:35 PM EST

Charles Schwab Search Follows CMO Switch Creative review is expected to take 3 months

The biggest cliché about advertising reviews is that they’re triggered by turnover in marketing leadership, which appears to be the case for Charles Schwab. The review begins two weeks after the…

September 20, 2012, 12:05 PM EDT

Psst—Do You Know a Genius? Well, Introduce Us! 'Adweek' is accepting submissions for its annual Brand Genius Awards for best-in-class marketing

Adweek’s Brand Genius (formerly Marketer of the Year) Awards have recognized the best and brightest marketing minds for two decades now, but we need your help in uncovering some up-and-coming…

July 27, 2012, 1:47 PM EDT

Manifesto: The Client Isn't Always Right

In all the talk about the agency of the future, there’s oddly little talk about the client of the future. If the former is dysfunctional, the latter is probably dysfunctional…

May 2, 2011, 6:52 AM EDT