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Topic: CLIO Awards

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

It has the power to enthrall—and engage—consumers like nothing else

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those…

How Gatorade, a College Coach's Concoction, Created a $12.5 Billion Industry

The original thirst quencher

Michael Jordan made Gatorade famous the night he nearly killed himself. It was Game 5 of the NBA finals in 1997, the series tied at 2-2. The Chicago Bulls' legendary…

Why Sporting Events Have Become the Best Venues to Impress Clients

CAA Sports' Michael Levine says creative options are endless

Specs Current gig Co-head, CAA Sports and Clio Sports Awards juror Base New York Age 43 Adweek: Last month, CAA Sports formed CAA Premium Experience, a hospitality marketing division. I have a feeling we're…

5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships

Strategies to get brands on the field with today's consumers

Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives. Greg D'Alba Illustration: Alex Fine With…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

What Globally Ambitious Brands Can Learn From Manchester United's Marketing Playbook

Lessons from soccer's savvy ambassadors

Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition. Over the…

Clio Sports Awards Reveals Its 2015 Gold, Silver and Bronze Winners

R/GA leads way with 19 wins

Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday.  "This year, our winners represent…

Second Annual Clio Image Awards Honors Heidi Klum, Patrick Demarchelier and More

Exceptional work in fashion and beauty advertising

Advertising collided with fashion and beauty at the second annual Clio Image Awards, a star-studded event honoring exceptional creative work Tuesday night. Clio—in partnership with WWD—named 10 Grand Clio Image winners…

Clio Sports Awards Announce Jurors for 2015 Entries

Panel includes leaders from pro teams, media and agencies

This year's Clio Sports Awards will be judged by a diverse range of sports-savvy jurors including U.S. soccer star Mia Hamm, NBA deputy commissioner Mark Tatum and R/GA creative executive…

Live Nation CEO Michael Rapino Discusses Why Rock Stars Are the Best Marketers in the World

These people understand what their fans want

Specs Current gig President, CEO, Live Nation Entertainment Previous gig President, CEO, Clear Channel Music Group Twitter @rapino99 Age 49 How did you get your start in the live entertainment business?  At a very young…

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