Topic: Cisco
Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days. (In…
Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy. That’s because the solution may be an online video, a custom magazine…
This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in…
On Friday, Cisco CEO John Chambers met with financial analysts to outline the company's ambitions to become the world's leading IT player by expanding its services and software offerings. Today,…
Amid investor concerns that Cisco was losing its focus after making misguided acquisitions in the consumer market, the company launched a sweeping corporate reorganization last year that returned the firm…
Cisco introduced its Valet routers this spring with some quirky ads that are still running. Each spot (one below, two more after the jump) presents the same scenario: A…
The Old Spice Guy hadn't even hung up his towel before there were predictions of a rash of copycat campaigns. Cisco got a jump on the pack by literally…
