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Topic: Cisco

How CNN Made a Cisco-Sponsored Web Series About Progressive Cities It includes both editorial and branded content

During CNN's 2014 Upfronts, president Jeff Zucker vowed that the network would be focusing on its digital presence and creating new opportunities for advertisers. Three months later, the net's Web-first production company,…

July 18, 2014, 6:00 AM EDT

Bloomberg’s Paul Marcum Is Trying to Make Business Videos Go Viral He's up for anything

Photo: Alfred Maskeroni  Specs New gig Global head of digital video, Bloomberg Old gig Director, global digital marketing and programming, GE Age 45 Twitter @jpmarcum You started at Bloomberg in January as the global head of…

July 13, 2014, 7:58 PM EDT

Cisco Ad, Like the Future It Depicts, Is All Delightfully Interconnected GSP spot ends where it begins

IDEA: The Internet of Things—or as Cisco calls it, "the Internet of everything"—is quickly advancing, as seen in the array of magically interconnected devices at this year's Consumer Electronics Show.…

January 22, 2014, 9:27 AM EST

Will Washington Move to Quickly to Regulate the Internet of Things? At least one regulator, sounds a note of caution

Walk the halls of the International CES and listen to tech titans like Cisco’s John Chambers and it’s easy to believe that the Internet of things is the next big…

January 9, 2014, 7:13 AM EST

Cisco's Chambers: 2014 Will Be an Inflection Point for the Internet of Everything Slick keynote wows attendees

Cisco’s John Chambers did Las Vegas proud with a slick, focused keynote heralding the arrival of the Internet of Everything. Complete with celebrity schtick from Sarah Silverman and seamless demos…

January 7, 2014, 10:38 PM EST

Facebook's Free WiFi Play May Improve Its Local Ads Data, Business Pages Teams with Cisco to trade check-ins for wireless access

Facebook and Cisco are rolling out a free WiFi system for businesses. But here's the catch: to take advantage of this free Web surfing, consumers are required to check-in to…

October 2, 2013, 5:06 PM EDT

Online Ad Fraudsters Are Stealing $6 Billion From Brands Security firm White Ops claims 1 in 6 PCs infected by bots

The online ad fraud issue is far worse than you think. It involves organized crime, Russian millionaires, ex-bank robbers and one-sixth of the computers in the U.S. Oh, and forget…

October 1, 2013, 12:36 PM EDT

Wired Taps Real Journalists to Push Further Into Native Advertising Hand-picked writers to work on content

Brands want advertising that looks and feels like actual editorial content, and publishers are uniquely positioned to help. But how do they do that without selling out?  Increasingly, by creating stand-alone…

August 8, 2013, 12:00 AM EDT

Fans Crush Brands When It Comes to YouTube Branded content pales in comparison to user-produced fare, per Zefr

YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is…

June 13, 2013, 12:00 AM EDT

Wired and Cisco Collaborate on Crowdsourced Tablet Mag 'The Connective' uses real-time data to tell interactive stories

Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a standalone tablet issue in just two days. (In…

May 15, 2013, 6:00 AM EDT

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