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Topic: Cisco

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase

Tinkering with the future

What can a hot tub that makes its own shopping list tell us about the future of the internet? To better understand how connected devices benefit from giving and receiving data,…

Ad of the Day: Ewan McGregor Waxes Poetic on Human Achievement for Cisco

The pyramids, the mocachino and the internet

Most readers probably won't know that Cisco is responsible for all of human evolution, past, present and future. But the argument almost seems convincing when delivered by Ewan McGregor. The actor…

Ad of the Day: Amid Chaos, Cisco Says 'There's Never Been a Better Time'

GS&P's global ads are glass half full

To those who would say the world is falling apart in a hurry, Cisco would counter that, in fact, thanks mostly to technology, it's the most wonderful time to be…

Cisco Shows You the World's Last Traffic Jam in Goodby's Artful New Campaign

How technology ushers in lasts, not just firsts

One day, all the world's persistent infrastructure problems will be obsolete, says Cisco. Indeed, you'll only be able to see them in museums. That's the theme of "Building Tomorrow Today," a…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

7 Marketing Heavyweights Spill Huge Digital Stats

CMOs reveal data-driven insights

Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up…

How CNN Made a Cisco-Sponsored Web Series About Progressive Cities

It includes both editorial and branded content

During CNN's 2014 Upfronts, president Jeff Zucker vowed that the network would be focusing on its digital presence and creating new opportunities for advertisers. Three months later, the net's Web-first production company,…

Bloomberg’s Paul Marcum Is Trying to Make Business Videos Go Viral

He's up for anything

Photo: Alfred Maskeroni Specs New gig Global head of digital video, Bloomberg Old gig Director, global digital marketing and programming, GE Age 45 Twitter @jpmarcum You started at Bloomberg in January as the global head of…

Cisco Ad, Like the Future It Depicts, Is All Delightfully Interconnected

GSP spot ends where it begins

IDEA: The Internet of Things—or as Cisco calls it, "the Internet of everything"—is quickly advancing, as seen in the array of magically interconnected devices at this year's Consumer Electronics Show.…

Will Washington Move to Quickly to Regulate the Internet of Things?

At least one regulator, sounds a note of caution

Walk the halls of the International CES and listen to tech titans like Cisco’s John Chambers and it’s easy to believe that the Internet of things is the next big…

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