Topic: cigarettes
Type
The Marlboro Man Still Sells Cigarettes
E-cigarettes get tough
It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots…
Perspective: Waiting to Exhale
Smoking will never be as cool as it was in the 1950s, but evoking those days can at least make for a cool ad
In 1955, the American Tobacco Co.’s Herbert Tareyton brand was attempting to adjust to changing tastes by touting its new, easy-drawing charcoal filter, a replacement for the older filters made…
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