Topic: Chuck McBride

Cutwater Wins Ariat Creative Account

Business previously had been in-house

Ariat International, the Union City, California maker of English riding and Western cowboy boots, has selected Cutwater as its lead creative agency after a review. The company had previously worked with…

Portrait: Cutwater

An agency that slices through the media clutter

Specs Who Founder, chief creative officer Chuck McBride (l.); president Christian Hughes What Advertising and digital communications agency Where San Francisco offices When Chuck McBride named his agency Cutwater, it was both a reminder…

Cutwater, S.F., Wins Fashion Account

First Agency for Trina Turk

Chuck McBride is back in the fashion business. Trina Turk, the Southern California designer whose offerings are heavily influenced by vintage modernist apparel and jewelry, has picked McBride's Cutwater as…