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Topic: Chuck McBride

Cutwater Wins Ariat Creative Account Business previously had been in-house

Ariat International, the Union City, California maker of English riding and Western cowboy boots, has selected Cutwater as its lead creative agency after a review. The company had previously worked with…

August 28, 2013, 3:45 PM EDT

Portrait: Cutwater An agency that slices through the media clutter

Specs Who Founder, chief creative officer Chuck McBride (l.); president Christian Hughes What Advertising and digital communications agency Where San Francisco offices When Chuck McBride named his agency Cutwater, it was both a reminder…

November 29, 2012, 6:59 AM EST

Cutwater, S.F., Wins Fashion Account First Agency for Trina Turk

Chuck McBride is back in the fashion business. Trina Turk, the Southern California designer whose offerings are heavily influenced by vintage modernist apparel and jewelry, has picked McBride's Cutwater as…

October 19, 2012, 10:29 AM EDT