Topic: Chrysler
While client budgets have not been finalized, at least one analyst believes that a surge in auto sales will lead to a record windfall in this year’s upfront. In a report…
Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…
Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…
Score another one for the automakers. Given the sheer number of car companies that advertised on Super Bowl XLVI, perhaps it's no surprise that a pair of auto spots finished tops…
Chrysler started 2011 with its "Born of Fire" spot on the Super Bowl, using a defiant Eminem to insist that the carmaker and its flagship city were still in the…
Wieden + Kennedy has picked up its third straight Emmy Award for Outstanding Commercial—this time for Chrysler's "Born of Fire" Super Bowl spot starring Eminem. The two-minute spot was directed…
Gains in automotive and financial services spending weren’t enough to forestall a downward trend in advertising sales at the broadcast networks. Despite modest gains in television as a whole, broadcast…
In the first six weeks after Chrysler launched its “Imported From Detroit” commercial on the Super Bowl, the Wieden + Kennedy spot generated nearly 10 million views on YouTube alone.…
The Detroit News got a pretty bad black eye yesterday, when Jalopnik reported that the paper had tried to appease a dealership by watering down a review of the Chrysler…
Whoever was manning Chrysler's official Twitter account on Wednesday morning apparently sucked down too much #TigerBlood before work. "I find it ironic that Detroit is known as the #motorcity and…
