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Topic: Chrysler

The New King of Super Bowl Ads With three more in this year's big game, Wieden + Kennedy becomes the shop for big spots

If there were an award for Super Bowl advertising, Wieden + Kennedy would probably win that one, too. The agency has been the belle of Cannes and the Emmys, winning 45…

January 21, 2013, 12:04 AM EST

W+K Preps Next Generation of Management Colleen DeCourcy is new global co-ECD

Wieden + Kennedy is preparing the next generation of management with a new global executive team. Colleen DeCourcy, the founder, chief creative officer and CEO of social media firm Socialistic,…

January 11, 2013, 11:48 AM EST

YouTube's 20 Most Watched Ads of 2012 Nike, Pepsi and VW lead the way; Old Spice places most spots overall

Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video site's…

December 13, 2012, 6:36 AM EST

Wieden, Beyond 'Halftime' A smash Super Bowl spot kicks off a winning season for much-admired Stumptown shop

It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something extraordinary—say, an…

December 10, 2012, 12:04 AM EST

Real-Time Bidding's Biggest Buyers AT&T leads the programmatic pack

EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms…

November 26, 2012, 4:14 PM EST

The 10 Best Commercials of 2012 The year's most entertaining, intriguing, powerful and beautiful spots

After three decades, Sir John Hegarty and Dan Wieden are still trying to one-up each other. That was immediately clear at Cannes this summer when they took the stage together…

November 26, 2012, 12:01 AM EST

Wieden + Kennedy Wins Its Fourth Straight Emmy, This Time for P&G 'Best Job' takes prize; see all the nominees here

Wieden + Kennedy is the Bryan Cranston of ad agencies—when it comes to Emmy Awards, no one else seems to come close. The agency picked up its fourth straight Emmy…

September 17, 2012, 9:42 AM EDT

Media Plan of the Year 2012 Adweek honors the most innovative and effective brand blueprints of the last year

With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year…

July 23, 2012, 12:04 AM EDT

Wieden Repeats as Grand Effie Winner Chrysler win follows Old Spice nod last year

Wieden + Kennedy beat back an unusually long list of finalists to win the Grand Effie tonight for its “Imported from Detroit” campaign for Chrysler. The winner emerged from a pack…

May 23, 2012, 10:30 PM EDT

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