Topic: Christoph Becker

Corporate Culture Has Become the Most Powerful Force in Forging Partnerships

Research shows authentic values even trump innovation

Companies are no longer judged on what they say, but rather on what they do. That is why whatever goods or services you are selling, business will always be better…

The Whole Culture of a Business Should Be Built on Its ‘Why’

How can brands tap into the power of human relevance?

Business. The word used to conjure up dreary images of briefcases and pressed shirts.  Illustration: Sam Brewster But this perception as we know it has shifted radically. Today, the idea of business…

Customers Want Emotional Connections, Not Data

What moves us?

Dad, I have a dream. I want to sell my ideas.” I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children…