Topic: Christoph Becker
Research shows authentic values even trump innovation
By Christoph Becker on Nov. 29, 2015 - 7:13 PM EST
Companies are no longer judged on what they say, but rather on what they do. That is why whatever goods or services you are selling, business will always be better…
How can brands tap into the power of human relevance?
By Christoph Becker on Dec. 16, 2013 - 10:20 PM EST
Business. The word used to conjure up dreary images of briefcases and pressed shirts. Illustration: Sam Brewster But this perception as we know it has shifted radically. Today, the idea of business…
What moves us?
By Christoph Becker on Apr. 22, 2013 - 9:16 PM EDT
Dad, I have a dream. I want to sell my ideas.” I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children…