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Topic: Christoph Becker

The Whole Culture of a Business Should Be Built on Its ‘Why’

How can brands tap into the power of human relevance?

Business. The word used to conjure up dreary images of briefcases and pressed shirts.  Illustration: Sam Brewster But this perception as we know it has shifted radically. Today, the idea of business…

Customers Want Emotional Connections, Not Data

What moves us?

Dad, I have a dream. I want to sell my ideas.” I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children…

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