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Topic: Christmas

Get a Crappy Present? Zappos Will Trade You a $100 Gift Card and Give the Gift to Charity

Regardless of where it was bought

Face it, we all end up with the occasional unwanted gift, and returning them can often be more trouble than it's worth. But Zappos is trying to fix that. For the…

Why Aren't Christmas Ads as Big a Deal in the U.S. as They Are in the U.K.?

American stores just can't pull our heartstrings like the Europeans can

Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's. And like many Americans, Pyrwes got emotional watching the…

These Were November's Buzziest Topics on Facebook

Paris attacks, holidays dominated conversation

When Facebook rolled out safety features during the recent Paris attacks, folks fired off a slew of comments about the news on the platform, showing that the Menlo Park, Calif.-based…

This Canadian Airline Wants You to Help It Complete 12,000 Miracles in 24 Hours

WestJet's Blue Santa is at it again

Over the past four years, WestJet has used its Christmas campaign to surprise and delight consumers with random acts of kindness. This year, the Canadian airliner is using the same tactic…

American Atheists Say Santa Won't Be Mad at You for Skipping Church

New holiday billboard raises some eyebrows

It's almost time to find out if you're getting all the gifts on your list this holiday season, or if you'll wake up Christmas morning to a stocking chock-full of…

For Hallmark Channel, Christmas Is the Most Wonderful (and Lucrative) Time of the Year

Network airs 8 weeks of around-the-clock holiday programming

Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them. The cable network's…

Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Lego, Barbie, Minions and more make cameos

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted…

Infographic: Consumers Want Holiday Content, and They Want It Now

Creators can hardly keep up

A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year's Eve. These insights can mean big business for…

Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands

Tradition builds good will and foot traffic

Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office. They are labeled—'Macy's, '99, Fat Man'—…

Adweek's Top 5 Commercials of the Week: Dec. 13-20

Apple, Coke warm your heart as Netflix 'warms' your home. Vote for your favorite spot.

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family.  Our…

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