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Topic: Chobani

Chobani Builds on Its Recent Success by Hiring Its First Chief Creative Officer

Leland Maschmeyer steps into new role

Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand…

Chobani Tells Inspiring Team USA Stories in Its Multifaceted Olympics Campaign

Good food helps fuel greatness

Olympic athletes need to put good stuff into their bodies in order to succeed. But good food alone won't win them any medals at this summer's games in Rio, according…

Chobani Is Promoting Its New Yogurt Dips With an NYC Townhouse Adorned With Vegetables

Consumers can win a chance to stay there

If you've ever wanted to stay in a lavish, vegetable-themed New York City townhouse, Chobani just made that possible. To promote the launch of its new yogurt dips, which the…

How Treating Employees Well Boosts Brand Value

Chobani and Starbucks lead the way

This election season is putting issues like the fight for a higher minimum wage front and center, shining a light on how corporations treat their workers. And what's become clear…

Competitors Are Taking Chobani to Court Over 'Scare Tactics' Used in Its Ads

Spots imply Yoplait and Dannon contain pesticides, chlorine

The Greek yogurt wars just got uglier. Chobani has long based its advertising and marketing on its products' natural ingredients, but two Chobani ads claiming Dannon and Yoplait's Greek-style yogurts…

Chobani Extends Its 'Flip' Campaign After Sales Increase by 300%

Opperman Weiss creates new spot

Earlier this summer, Opperman Weiss created a campaign to boost awareness of the Chobani Flip, which the brand has positioned as its afternoon snack yogurt with flavors like peanut butter…

Chobani's New 'Love This Life' Spot Has a Surprising Twist at the End

Brand says it has always been inclusive

With the initial 90-second anthem spot from its "Love This Life" campaign, Chobani focused on consumers' lifestyles rather than its products. Now, the Greek yogurt brand's latest spot in the campaign…

Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living

Anomaly's first work on the account

New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani. While Panera's ads, which break today,…

Ad of the Day: Chobani Gets Real With Ads That Are About a Lifestyle, Not a Product

'Love This Life' campaign from Opperman Weiss

Twenty seconds into Opperman Weiss' new 90-second anthem spot for Chobani, it's clear something is amiss. A family in the countryside, caked in mud, trudges through fields, but Mom and…

How Lyft's CEO Plans to Overtake Uber in the Ride-Sharing Race

Logan Green's triumphant return to SXSW

Hey, look. There's that Zimride dude, Logan Green, in the South by Southwest program. Remember him? How did he get there? For those of you who happened to meet Green during…

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