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Topic: Chobani

J'Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes She slept in, report says

Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last…

June 23, 2014, 5:26 PM EDT

Chobani Gets Sued in a Case That Hinges on a Tweet Author cites Twitter message in trademark infringement claim

Chobani and its agency Droga5 are being sued by inspirational author Dov Seidman, who is claiming the yogurt infringed on his trademark while lifting core concepts from his 2011 book,…

June 4, 2014, 6:17 PM EDT

Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year Taking 'How Matters' to the Oscars

Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of…

March 4, 2014, 12:51 PM EST

Chobani Mixes a Bear With Bob Dylan in Its Super Bowl Ad 'Ransacked' is first big ad from Droga5

Chobani's foray into the Super Bowl mixes a bear with Bob Dylan. In "Ransacked," the first ad from new lead agency Droga5, the bear ambles into a country store in a…

January 28, 2014, 12:51 PM EST

Web Design Company Will Have Ads During Super Bowl Alongside Global Brands Squarespace makes a bold move

Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year's Super Bowl. Amid a field of global brands and top-tier ad…

January 10, 2014, 3:21 PM EST

Droga5 Grows Its Chobani Business Shop adds social, digital responsibilities

Chobani has expanded its relationship with Droga5 to include social and digital responsibilities, three months after the agency assumed a lead creative role. The Greek yogurt marketer said that while Droga5…

December 16, 2013, 12:56 PM EST

Chobani Will Make Its Super Bowl Ad Debut in 2014 Greek yogurt brand to launch first campaign from Droga5

Chobani, a brand largely credited with sparking America's recent obsession with Greek yogurt, plans to expand its brand reach even farther with its first-ever Super Bowl ad appearance in 2014. “Our…

December 9, 2013, 9:45 AM EST

How to Get Americans to Think of Yogurt Beyond Breakfast A chat with Chobani’s chief marketing and brand officer

Specs Who Peter McGuinness Age 43 New gig Chief marketing and brand officer, Chobani Old gig President, chief executive officer, DDB, Chicago You spent 22 years working for agencies. Why did you move to the…

November 3, 2013, 9:55 PM EST

What Makes a Brand Genius? A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

September 22, 2013, 10:18 PM EDT

Droga5 Outstrips Martin to Win Chobani BBH, Wieden also pitched the creative business

Droga5's Chobani win was hard fought, given the caliber of the agencies that the yogurt company considered. The runner-up was The Martin Agency and Bartle Bogle Hegarty and Wieden + Kennedy…

September 12, 2013, 11:11 AM EDT

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