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Topic: Chobani

How Lyft's CEO Plans to Overtake Uber in the Ride-Sharing Race

Logan Green's triumphant return to SXSW

Hey, look. There's that Zimride dude, Logan Green, in the South by Southwest program. Remember him? How did he get there? For those of you who happened to meet Green during…

Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street

Inside one of the first major shops in N.Y.'s Financial District

Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the migration. At the…

The Best Ad of 2014 Was Brilliant and Subversive, and It Wasn't Even Real

Inside Newcastle and Droga5's ambushing of the Super Bowl

Technically speaking, the best ad of 2014 didn’t exist. Just ask Anna Kendrick. Last January, millions of viewers watched the Academy Award nominee deliver a two-minute, profanity-laden rant that took Newcastle…

Chobani Dresses Dogs Up in Costumes in Adorable Ad for Halloween

How can you go wrong?

Petco had a whole Halloween contest around dressing up pets this month, but you don't have to be a pet brand to get in on that action. Droga5 did this…

7 Marketing Heavyweights Spill Huge Digital Stats

CMOs reveal data-driven insights

Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up…

Chobani Extends Olympic Sponsorship Through 2020

Products will be part of Team USA's meal plans

Chobani has extended its Olympic sponsorship through 2020. The Greek yogurt brand will act as the official yogurt sponsor supporting the USA team for the 2016 Olympic Games in Rio…

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Listen for Bruno Mars, Bob Marley and Joan Jett

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music…

J'Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes

She slept in, report says

Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last…

Chobani Gets Sued in a Case That Hinges on a Tweet

Author cites Twitter message in trademark infringement claim

Chobani and its agency Droga5 are being sued by inspirational author Dov Seidman, who is claiming the yogurt infringed on his trademark while lifting core concepts from his 2011 book,…

Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year

Taking 'How Matters' to the Oscars

Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of…

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